Nic Getkate breaks down the deliverability acronyms email newsletter senders need to understand, including:
Related: Curated users should check here for a breakdown of what you control vs what we control.
Deliverability is crucial for publishers, but it can also be complex and technical. This issue of Ghost’s Newsletter breaks it down and offers some helpful tips.
Discovered via Ghost Newsletter.
Address Your Deliverability Issues
There’s not much more frustrating than realizing your emails aren’t reaching subscribers’ inboxes. This week’s challenge is to download this free guide on email deliverability from Validity (not a sponsorship, BTW) and walk through the 10 steps to address deliverability issues (pages 8-9).
Discovered via Growth Marketing Weekly.
Deliverability is complicated. SparkPost breaks it down in this PDF.
Save it to your files and reference it to send emails that land (legally) exactly where you want them to: your very excited recipient’s inbox.
Try Making These Deliverability Improvements
This article by Folderly provides some tactics to follow to optimize email deliverability. Some are a little intense and technical, while others are no-brainers that too many senders seem to ignore.
Your Opt In Challenge this week is to tackle the less technical ones:
- Audit your personalization (not the kind where you insert a name but the kind where you send what your subscriber wants to receive: relevant content)
- Provide easy ways to opt out (so you can prevent emails from getting marked as spam)
4 Tips To Improve Deliverability
This deliverability tips article by Alexandre Zibrick with Mailgun asks questions like “Why do mailbox providers use spam filters?” and “What do mailbox providers expect from you?”
His answers?
Learn how here.
10 Deliverability Strategies To Try
This week’s Opt In Challenge is to consider the solid deliverability suggestions in this Netcore article by Jennifer Nespola Lantz.
Remember:
“Deliverability is all about being a good steward to your customers.”
Master The Acronyms Of Deliverability
This week, your Opt In Challenge is to read through this Email on Acid article and make sure you’re doing what you can for optimal deliverability.
You’ll learn about:
Survive The Holidays With These Deliverability Tips
No matter your feelings on Christmas content before Thanksgiving, we can all agree that we want our emails to actually reach the inbox. This week, put (at least) 1 of these 8 deliverability tips from Jennifer Nespola Lantz’s Kickbox article to the test.
Discovered via Really Good Emails.
Try Some Of These Deliverability Tests
The team at Folderly posted a battle card blog about the players in the email deliverability test market. This could be worth your own testing, too. The one Ryan Sager told us about from GMass isn’t on the list for some reason.
I’d love to hear from those of you who use these. Which ones are your favorites and why?
Related: Experts weigh in on why you’re landing wherever you’re landing in Email Deliverability Unfiltered: Gmail Tabs.
