There are moments when you don’t have to question whether you should do a thing.
The idea comes. You know it’s wonderful. And you just go.
Call me insane.
But when something clicks, it clicks.
And the course topic, which I mentioned last week, was worth nerding out about: Narrative Design.
For all the lit majors and journalists in the crowd, who long to think narratively and flex that muscle we have that aches to create an amazing story—this is the good stuff.
Why? Because we all want to tell the story people remember, right?
We want to be epic.
Not a slightly different version of the same old same old.
Where am I going with this in terms of newsletter advice, though?
Your newsletter is one of thousands, millions even. It has to captivate readers to win subscriptions and opens. It has to battle for its spot in the inbox and be worth consuming. On repeat.
Employing Narrative Design—actually thinking about not only positioning but also how your readers can win whatever game you are helping them play—could be the thing that takes you from “just another newsletter” to “the newsletter I can’t live without.”
For me, a marketer of 8 SaaS tools, it was a dorky, fun way to spend a few hours of my weekend.
Besides, this coming weekend I will be hosting a Cupcake Wars birthday party for 11-year-olds, and that will also be EPIC.
Now, on to this week’s links.
News About News (And Big Tech’s Chokehold On The Media)
Last week’s change to this section didn’t get any reactions (is no news good news, then?), so I’ll give this new format another shot. Let me know if you hate it.
- Why Facebook and Google Are Fighting Publishers Over Paying for News
- Microsoft wades into Facebook news fight by siding with European publishers
- Exclusive: Google's $76 million deal with French publishers leaves many outlets infuriated
- Facebook Reaches Deal With Australia to Restore News
- How to play outside the duopoly’s publishing rules
- How publishers are thinking about affiliate commerce in 2021
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Have a great week sending, y’all.
Thanks for reading,