Producing a newsletter week after week can feel like a grind. Trust me, I get it. But, what if all you need is just a good cup of coffee, a little motivation, and a big dose of inspiration to get the creative juices flowing?
These 12 examples are good, but what’s even better is Kelly Forst’s breakdown of what makes them good. Dare you to find something to try in your next edition.
Related: Learn How To Create a Newsletter Design in 7 Steps. Note: Curated users have the luxury of customizing a template built to look good in all email clients and less “extra code,” which results in less to Gmail clipping.
It’s not all about an attractive design and helpful content these days.
Book writer David Gaughran thinks
“Email isn’t just good at bringing you new readers, it’s uniquely good at deepening engagement with your audience.”
It makes sense. Creating a deeper connection with readers keeps them coming back. In this article, he offers 7 newsletter tips for deepening the author/reader relationship. It includes sage wisdom like taking it slow on the first date and creating a classy goodbye.
Related: Find out how 12 writers snagged 1,000 subscribers and got their message to the masses. Discovered via For the Interested.
Newsletter Readers: Fad Or Smart Solution?
Looks like some more newsletter readers have launched to help us free up our inboxes. How do you feel about these?
I’m torn. On one hand I like that my newsletter subscriptions are mixed in with my emails. On the other, I spent a full hour recently unsubscribing and resubscribing with a different address so I could make them part of a team workflow.
Check these out and let me know what you think:
“The average email list depreciates by about 30% a year. People switch email providers, jobs, and abandon old emails, just to name a few reasons why. Quality matters more than quantity, and having a smaller lister is something you shouldn’t be ashamed of. Small but mighty fine.”
2 Things We Learned Launching An Event-Specific Newsletter
Today’s Prologue was partly inspired by the engagement we saw with the Newsletter Fest newsletter. We definitely brought people along for the journey with that one.
We launched a landing page, promised we’d update subscribers as speakers and sessions were added, and published about once a week for six weeks leading up to the event.
The screenshot you’re seeing is from the week of the event. Our average open rate was 62% and average click rate was 18%. In other words, people welcomed this newsletter and clicked to sign up for sessions.
What we learned:
Packy McCormick of Not Boring recently published this recap of the past year’s Not Boring growth and how he’s monetized his newsletter (hint: sponsorships). Pay attention to the section where he bullets the pros and cons of paid subscriptions and advertising and see where you land.
Nicholas Scalice of Growth Marketer took to Twitter to provide a framework for starting a newsletter.
My advice? Don’t do any of the subsequent steps if you can’t nail step 1:
“1. Start with why
If it’s just because ‘everyone is doing it,’ that isn‘t good enough.
You need to have a specific reason for why you want to start a newsletter.
What is your ‘why?’”
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