In the midst of the pandemic, park naturalist Scott Kudelka created the Minneopa State Park newsletter in an effort to continue sharing the beauty and happenings of the park. Bob Timmons covered the newsletter recently in Star Tribune.
As it’s grown to over 500 subscribers, Kudelka has realized even greater value:
“The weekly update following has snowballed, Kudelka said, as people see things that spark an interest and share the news. The project has deepened him, too, he said. Most remarkable has been the volume of photos sent in, capturing the park in ways that are sometimes even new to him.
‘[The newsletter] continually grounds me to the park.’”
Learn more about his approach as you consider how your newsletter can connect people.
Here’s an interesting twist, you’ll need to e-mail Scott Kudelka at scott.kudelka [at] state.mn.us to subscribe to the newsletter.
No matter your feelings about influencers, the truth is they have the potential to help your newsletter grow. This Entrepreneur article explains why and how to leverage the right influencers to grow subscribers and increase exposure.
Discovered via Inbox Reads.
Gumroad asked successful (aka those earning six figures) creators for their advice. Their answers gravitated toward themes like:
Read all 102 tips here.
Related: This tweet from Josh Spector offers some solid advice on what to do if your newsletter’s growth has stalled.
I’d like to expand this argument to newsletters. Niche, people, niche.
Discovered via For the Interested.
Find Inspiration In 2 (Very Different) Newsletter Success Stories
One of the best things about newsletters is they reflect the people and entities sending them, which means success is in the eye of the sender, right? Check out these 2 very different newsletters that might inspire your unique definition of success.
“I really missed when I would make things just to make them and share them right away… I needed somewhere for that energy to go.”
Anne-Laure Le Cunff published 100 articles of her newsletter, Ness Labs, in 100 days. For her, the journey (and success) was about learning in public.
In her words,
“Consistency trumps strategy.”
What Can You Learn From These Newsletter Creators?
When it comes to creating newsletters, you don’t always have to recreate the wheel. Check out the advice these creators have to offer.
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Apple’s new privacy changes are live, and chances are you’ll be affected in one way or another. Here’s the latest from experts I trust.
As consumers are able to go out and do in-person activities, online subscription services that boomed in 2020 are starting to see disengaged users that Felix Danczak calls “zombie subscribers” (this is a perfect article as we head into October).
Read on to learn how you can bring these subscribers back to life.
Discovered via theCLIKK
Alex Kantrowitz brings an interesting point of view with what he calls “the newsletter network effect.”
“Just like each member of a social network makes the network more valuable, every additional newsletter writer makes reading news and analysis in the inbox more commonplace by introducing the behavior to new audiences.”
Discovered via Publisher Weekly
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