Growth Strategy Round Up
These 3 newsletters are all actively growing and are sharing what’s working. Check out their stories and growth strategies here:
The NOLA Business Insider (3,200+ subscribers as of the end of July) is a daily email newsletter featuring the New Orleans business community’s challenges and opportunities. In this RJI article, Sydney Lewis reports on how they reached 1,000 subscribers on June 7…the same day they launched.
Their growth strategies included:
Pay attention to their willingness to pivot:
“Our ability to pivot when we noticed the sign up numbers trailing off helped us get back on track towards our goal of reaching 10,000 sign ups within three months.”
In 2019, Packy McCormick started the Not Boring newsletter sharing business strategy, pop culture links, and commentary. He now has over 145K subscribers and is the #1 business newsletter on Substack. Arthur Takeda details his journey and growth strategies, including the way he:
“His approach to writing is what I believe any content creator in any medium should work towards 1. Keep the audience’s trust; 2. Keep them engaged; 3. Put your best stuff out there”
In this episode of Simon Owen’s podcast, The Business of Content, Simon interviews Boye Fajinmi, creator of The Future Party. It’s a witty business, entertainment, and pop-culture newsletter. Fajinmi started out hosting parties in 2012 and over the years turned that into a mega media company with 150K subscribers.
In the podcast, they discuss shifting from parties and events to becoming a media company; transitioning from a weekly newsletter to a daily newsletter; how they’re working to create, curate, and provide content for their niche; and the growth strategies they employ, including:
I appreciated this truth bomb:
“Media is telling stories on different mediums… it doesn’t take a rocket science to see all the possible places we can tell stories on, but it does take a businessman to see that we can’t do all of those things at once. Right now we are focused on internal excellence.”
Chad S. White of Oracle Marketing Consulting reports on new best practices his team are adopting as they overhaul newsletters for clients. He lists and explains 9 tactics you might want to consider.
My quick takes on a few of them:
“The new content homepage isn’t a site or a social platform—it’s your inbox”
(Fair warning: you need to create an Adweek account to read the full article)
Discovered via Inbox Reads.
Discovered via Smart Brief on Social Business.
My take: Newslettering isn’t easy, but the challenges we face aren’t “new” or as bad as we think. Stay strong and newsletter on, y’all.
Discovered via Inbox Reads.
“I saw a quote the other day that said everyone and their grandmother has a newsletter. Is it even worth me starting one? ...I saw that quote too and I thought, ‘Yes, but you’re going to have to do it differently from everyone else, especially their grandmother’.”
Discovered via The Media Roundup.
Ashley Janssen has been publishing The Every Intention for a year now. In this issue, she shares some reflections including:
Discovered via The Rebooting.
Note: He and I align on making sure the lead magnet is an asset that will be highly relevant for someone who would also be interested in the newsletter and to make sure they acknowledge or opt in to receive the newsletter.
In other words, don’t grow a list of people who get the newsletter but don’t open it because they didn’t want it in the first place.
No spam, ever. We'll never share your email address and you can opt out at any time.