Opt In ChallengeDo You Have Accessibility Issues?
Parcel has developed an accessibility checker designed to evaluate emails for issues and best practices. Your Opt In Challenge this week is to head to this site and submit your next email for evaluation.
Discovered via Really Good Emails.
Address Your Deliverability Issues
There’s not much more frustrating than realizing your emails aren’t reaching subscribers’ inboxes. This week’s challenge is to download this free guide on email deliverability from Validity (not a sponsorship, BTW) and walk through the 10 steps to address deliverability issues (pages 8-9).
Discovered via Growth Marketing Weekly.
Take Care Of Your Inactive Subscribers
We all have inactive subscribers. This week your Opt In Challenge is to read this article by Chad S. White and come up with a plan for your inactive subscribers.
Note: Curated users can filter subscribers by engagement, like “no clicks in 6 months,” and send a reconfirmation email giving them a chance to express interest in staying subscribed. If they don’t, they'll be automatically unsubscribed. Learn more here.
Discovered via Inbox Reads.
Attend UNSPAM London, Fri. May 27 - Sat. May 28
Our friends over at Really Good Emails have a London edition of UNSPAM | Email for Leaders coming up at the end of the month. If you’re local and want to attend, grab 15% off by using this code: KELLY15.
Speaker line up:
Topics:
And if you’re NOT IN ENGLAND, check out Really Good Emails for some newsletter inspiration.
Are you annoying your subscribers? This week your Opt In Challenge is to nit-pick your newsletter, look for these 10 annoying newsletter fails, and get rid of them ASAP.
Discovered via Really Good Emails.
Newsletter Referral Programs: Match The Reward To The Content Value Prop
Brett Dashevsky recently tweeted an example of what not to do when it comes to referral programs, and then says this: “the value prop of content should match the value prop of rewards.”
This week’s challenge is to check it out, and then consider what a good referral program for your newsletter might be.
Discovered via The Rebooting.
Have You Tested Your Newsletter In Dark Mode?
From browsers to devices, dark mode is becoming more and more popular. This week your Opt In Challenge is to test your newsletter in dark mode. Learn why and how in this Email on Acid article.
A recent experiment by the Harvard Business Review found there are times when praising (as opposed to criticizing) your competition benefits your brand. This week your Opt In Challenge is to try out this strategy: identify a competitor and find a way to praise them publicly.
Discovered via Smart Brief on Social Business.
Register For Ann Handley’s Upcoming Email Writing Webinar
You know we are big Ann Handley fans around here, so this week your Opt In Challenge is simple: register for this webinar: “Writing for Email: Top Tips with Ann Handley”. It’s sure to be good.
Details: Thursday, March 24 @ 11am ET / 4pm GMT
Host: Our friends at Sparkpost (Curated’s ESP!)
Discovered via Really Good Emails.
Delete Subscribers To Improve Your Email Program
Your Opt In Challenge this week is to follow this strategy from Amanda Natividad:
"Delete subscribers to improve your email program."
Deleting subscribers who aren't interested in your content will do wonders for your engagement metrics and help you understand who you're audience really is.
