Opt In ChallengeDiversify for the Holidays Like theSkimm
Last week’s challenge was to think about productizing your newsletter. This week’s is to check out how theSkimm launched a holiday shop of editor-curated gift recommendations and consider whether this approach (or a variation of it) would be right for you in the future.
It really depends on your goals and how you’d go about partnering to create a gift guide for your audience, if that even makes sense for your brand. Maybe it could be just a special issue instead of a full-blown microsite. Make it undeletable.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Consider Productizing Your Newsletter
This article is the first of a series that goes in depth on how publishers can start to think like product managers about the content they create.
It’s written with journalists in mind, but is something newsletter creators should consider.
“‘Becoming product-centered changes the culture of an organization. At the Times, for instance, a stronger product mindset made the organization nimble enough to quickly launch an ‘At Home’ section and newsletter after the pandemic shutdown,’ said Kellen Henry, who at the time was senior product manager for engagement at The New York Times.”
Your Opt In Challenge this week is to strategize how your newsletter can be product-centered.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Download the Litmus Email Newsletter Toolkit
Grab the Litmus email newsletter toolkit (yes, you’ll have to provide your email address, but their email advice is top-notch so it’s a no-brainer) and dive into a bevy of expert advice. The best part? There are 2 videos in this bundle:
Dan Oshinsky is a never ending source of amazing newsletter advice. In this article, he walks us through two Google Analytics dashboards we can use to track newsletter success.
Your Opt In Challenge this week is to set up Google Analytics for your newsletter.
The legendary Gary V. offers some tips in this article for making your micro content sing.
What’s micro content?
It’s the short-form content you write for different social sites and (surprise!) sometimes in your newsletter. My Prologue section is the result of what I’m finding works well for LinkedIn and Twitter: very easy to read conversational content that compels you to read to the end to see what point I’m trying to make.
Your Opt In Challenge this week is to take Gary’s advice and draft your content with your reader’s attention span and goals in mind, PLUS figure out how to make it enough of a cliffhanger so that the next time you publish your audience is ravenous for more.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
