This week, your Opt In Challenge is to read through this Email on Acid article and make sure you’re doing what you can for optimal deliverability.
You’ll learn about:
In other words, make sure your header, footer, and those juicy body bites are all balanced and digestible.
Is it mouthwatering? Or do you need to tweak some things?
This article provides a list of reasons people may unsubscribe and suggests how to combat each.
Your Opt In Challenge this week is to use it to run an audit and determine if any of the reasons offered—from sending too frequently to failing to create a personal connection—should be on your list of ways to improve your newsletter and act on at least one of them.
If your subscription confirmation email has been sitting untouched since you set it up, it’s time to take a look. This week’s challenge is to audit and update your subscription confirmation email from top to bottom (literally).
Use this guide to start strong (good subject line), end with a little personality (a quick reminder about yourself), and improve everything in between.
Discovered via Really Good Emails.
I love a good checklist. This week’s challenge is to check to see if you want to implement any of the 9 free mini-lessons from Josh Spector’s Newsletter Accelerator Course.
These stood out to me:
Let me know which ones you use and the results you achieve.
Did you know next week (June 14-18) is National Email Week?
Your challenge is to do something to celebrate it.
A great option? Email on Acid is hosting a free virtual event, Splat Fest, with some interesting sessions and speakers, including a super low-friction Twitter chat on Monday.
Look for the hashtag #splatfestchat.
Your challenge this week is to check out Newsletter strategies for journalists: How to create, grow & monetize newsletters.
Joseph Lichterman, Emily Roseman, and Caroline Porter taught this course live back in February and it’s now available, for free, to the general public. While it’s targeted toward journalists, I’m fairly certain those who don’t identify as journalists (say, independent creators or marketers) will also find it pretty useful.
Let’s send you off with an inspirational infographic intended to help you stop procrastinating and get into a joyful writing groove. Your Opt In Challenge this week is to get out of a funk (are you in one?) and “dance with your monsters.”
At the very least, try this
Who’s with me?