Opt In ChallengeAre you bartering? This week your Opt In Challenge is to check out this Digiday article by Seb Joseph and come up with a strategy for bartering with influencers who could help promote your brand.
Discovered via Social Media Today.
This week your Opt In Challenge is simple… but also really hard: stop comparing yourself to other newsletter creators. Take a look at this article by Dr. Hannah Rose for tips on how to manage comparison anxiety.
Discovered via Really Good Emails.
Are you a one-person content team struggling to do all the things? This week your Opt In Challenge is to consider enrolling in this course by Jess Cook (the last day to enroll is September 26).
Josh Spector’s offering a secret to audience growth and this week your Opt In Challenge is to try it out. Here it is in a nutshell: “Spend less time creating content and more time building relationships.”
Take A Lesson From Inkcap Journal
This week, your Opt In Challenge is to check out this article about how a nature newsletter is achieving a 70% open rate (by Alexandra Turner), and consider if you could use similar strategies.
TL;DR: They’re publishing something people can’t find elsewhere (focusing on local news and science and reports) AND reading and rounding up news stories so subscribers don’t have to (aka curating).
Discovered via American Press Institute.
Stop “Sucking” At Social Media
“The truth is that right now, no one cares about your newsletter... so make them.”
This week your Opt In Challenge is to read Krager’s issue of Newsletter to Socials and apply some of the tips to improve your social media presence.
Discovered via Inbox Reads.
No matter which platform your readers use to receive email, they should be able to experience the best version of your newsletter. This week your Opt In Challenge is to read this article on the differences between Gmail and Apple Mail, and consider some design tweaks if needed.
Discovered via Email on Acid.
This week I’m keeping your Opt In Challenge simple. Consider adding your version of this line “Here to make friends. DMs open.” to your social profiles.
Jakob Greenfeld explains how it can increase your “luck surface area” here.
Discovered via For the Interested.
This week your Opt In Challenge is to avoid the email honeypot. Not sure what that is or how to avoid it? Check out this Selzy article by Tamara Liparteliani. Hint: it’s a deliverability trap.
Discovered via Really Good Emails.
This site graphs the routines of famous creative people like Benjamin Franklin, Charles Dickens, and Pablo Picasso.
This week your Opt In Challenge is to take a gander, reflect on your own daily routine, and assess if some adjustments (like, doing your creative work in the early morning hours) could be beneficial.
Discovered via theCLIKK.
