A sampling of what you’ll find:
There’s a little Zapier vibe going on in this issue (see Curated News) so it feels appropriate that this week’s challenge is to set up this Zap and start following content on sites that don’t offer newsletters. Justin Pot explains how.
Alternatively, if you use Curated, just go ahead and pipe those RSS links into your collected items.
Double opt ins, or requiring subscribers to verify their subscription, is great as long as you’re not losing subscribers in the process. This week, your Opt In Challenge is to audit your double opt in email confirmation message and consider applying this tip (especially if you have a high rate of drop-offs).
Discovered via Marketer Crew.
Your Opt In Challenge this week is to read through these examples of strange CTAs that perform well and rethink yours.
This article covers
Related: Convert more leads by using exploratory wording in your CTAs.
The email landscape is changing and including images no longer means you’ll go straight to spam or hinder accessibility. Optimization is possible.
This week, your Opt In Challenge is to read these tips from Litmus and apply them to images in your newsletter.
Discovered via Really Good Emails.
Have you heard of sniper links?
The premise: “new users will only see YOUR confirmation email in their inbox, nothing else.”
Sounds pretty good, right?
This week, your challenge is to check out this approach to increase successful double opt-ins.
Is it something you’d do?
Discovered via Not a Newsletter.
Your challenge this week is to attempt to understand email the way your readers do, aka be empathetic.
Take time to learn what will be different for Apple Mail users from their optic. And, remember: true engagement has always been your most important metric.
This week, your challenge is to read and implement at least one of these tactics.
Discovered via Inbox Reads.
There are no shortcuts when it comes to creating and implementing a great newsletter strategy.
Warning: you need a free Marketing Prof’s account to read the article.
Discovered via Smartbrief on Social Business.