This week’s challenge: Implement at least 1 of Bethenny Carl’s 12 tips to increase your clicks before your next send.
If you’re not doing these already, I’d start with tip 1 (make it less about you and more about them) or tip 8 (make the most of preheaders). And... go!
Try Elizabeth Goddard’s approach to selling via email: whisper pitching.
“‘You have to entertain and engage your audience so much via email that the ask to buy is more like a whisper than a shout,’ says Goddard, who has grown her business to multiple-six figures in the past five years teaching thousands of students unconventional business tactics. ‘I call it “Whisper Pitching” and it makes your subscribers buy from you without even thinking about it. Plus it takes the pressure off of the whole selling process.’”
Discovered via the UpContent newsletter.
Have you figured out a niche you can serve? The Hustle’s Brad Wolverton recently tweeted, “In the newsletter game, niches make riches.” Then he goes on to describe how to find yours.
Your Opt In Challenge this week is to follow Brad’s advice and dive into the process David Ramos provides in The unexpected (but proven) way to find your niche in the creator economy and niche down.
This new newsletter directory came onto my radar recently. It’s pretty easy to suggest newsletters (including your own) that should be included. Your challenge this week is to take the two minutes it takes to submit yours to be listed (free).
You can also spend another half hour on the directories I mentioned here if you haven’t already. They’ll help people find you, so it’s a win-win.
Growth Is The Game
Most of this newsletter was dedicated to growth, and therefore, the challenge for this week is too.
Dakota Shane published a list of essential traits that every newsletter should have to grow exponentially.
Your challenge this week is to evaluate your newsletter (if you've already started one) or begin planning (if you haven't started one), and implement the 6 traits described in this article. Especially the last point they make: "Provide proof that your newsletter doesn't suck." At least get to gathering that social proof.
Your Opt In Challenge this week is to commit to following his instructions. You’ll be improving some critical things and learn a ton along the way, like why you can’t just drop a link to a recent issue on social media and expect to see subscriptions soar. Learn what you should do instead.
The team at Folderly posted a battle card blog about the players in the email deliverability test market. This could be worth your own testing, too. The one Ryan Sager told us about from GMass isn’t on the list for some reason.
I’d love to hear from those of you who use these. Which ones are your favorites and why?
Related: Experts weigh in on why you’re landing wherever you’re landing in Email Deliverability Unfiltered: Gmail Tabs.