“Something small, every day, can turn into something big.”
This week your Opt In Challenge is to take on the 30-day challenge Austin Kleon lays out here.
P.S. You might be tempted to wait until after the holidays to start… don’t.
Discovered via For the Interested.
Ashley Amber Sava’s podcast “Unpopular Opinion”* launches soon and she asked for opinions on her cover art options earlier this week.
Curious how this translates to an Opt In Challenge?
Consider building in the open.
Share the journey.
Ask for feedback.
Share what’s working… and what’s not.
What are you creating right now that could use some pre-launch fans to amplify your work when it goes live?
What could you do to engage them and make them a part of the story before it even unfolds?
*Note: This podcast is being produced by Audience Ops and we’re stoked to be a part of it.
Stop Trying To “Do Story” And Actually Become A Storyteller
Jay Acunzo thinks the way we understand story in business needs to evolve.
Your Opt In Challenge this week is to read this thought-provoking piece and consider if you’re focusing more on process than posture and practice.
Now, go out and create something SINGULAR.
Become A (Marketing) Psychologist
It’s time to get into your audience’s heads.
This week your Opt In Challenge is to learn about the 7 psychological effects listed in this article and consider if they have a place in your emails.
Want to know what your audience is looking for? Ask them. This week your Opt In Challenge is to read this issue of Simon Owens’ newsletter and put together an audience survey.
Discovered via Ghost Newsletter.
Content Distribution Event Nov. 17
This week’s challenge is to register for an upcoming event:
How to Run Laps Around Your Competition with Content Distribution
Speakers include Nick Bennett (Director of Evangelism & Customer Marketing, Alyce), Leah Friedman (Director of Content Marketing, Guru), Hiba Amin (Senior Marketing Manager, Demand Generation, Testbox), and John Bonini (Director of Marketing, Databox and Founder, Some Good Content).
They’ll cover how modern day marketers distribute content to crush the competition.
From the event listing:
“It’s all about getting your content in front of the right audience at the right time. It starts with a mindset shift. Gone are the days where the content factory approach is going to help you get to the next level. We have entered an era in content marketing where we have to be on offense and it starts with content distribution.”
Improve Your Production Schedule
This week’s challenge: take a look at Simon Owens’ production schedule in this issue of his newsletter and see what you can borrow from it to improve your own.
Discovered via Ghost Newsletter.
Try These Podcasting Publishing Tips
Do you run a podcast? Maybe a podcast / newsletter combo?
Or maybe you are considering launching one but have a little anxiety?
Recently, experts gathered at the Publisher Podcast Summit and this Press Gazette article by Bron Maher rounds up some of the top tips including:
“Give it ten weeks, exude confidence, avoid silos and don’t be afraid to make heavy use of post-it notes.”
Your challenge this week is to take one more step forward by checking out what the pros suggest.
Discovered via The Media Roundup.
Discover Your Ideal Email Length
Does email length matter?
I tend to think not. Knowing what will hold your audience’s attention means you can go long if you’d like.
BUT, if you haven’t figured out what truly resonates yet, your Opt In Challenge is to check out this Email on Acid article and run an email test to see what length your audience prefers.
Discovered via Email on Acid.
Make Sure Your Emails Are Reaching The Inbox
Do you know if your newsletter is actually making it to your readers’ inboxes? If you don’t (or you want to make sure), your Opt In Challenge is to walk through this article by Yanna-Torry Aspraki and implement the tips included.
Discovered via Inbox Reads.