Opt In ChallengeLike this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Deliverability is complicated. SparkPost breaks it down in this PDF.
Save it to your files and reference it to send emails that land (legally) exactly where you want them to: your very excited recipient’s inbox.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d be jazzed if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Register for SparkPost’s OptIn Live (October 20)
This 2.5 hour virtual event “will explore how email’s having its day in a changing world.”
Compelling keynote: Ann Handley (her newsletter Total Annarchy is the definition of lovability for me).
I feel like that’s really all I should have to write to convince you to take this week’s Opt In challenge and sign up, but if you need more persuading, click through and explore the other great speakers and topics.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d be jazzed if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Establish the Optimal Cadence for your Emails
How often should you send, really? It’s complicated.
Really Good Emails provides a framework for establishing scalable cadence. Your Opt In Challenge this week is to use it to audit your send frequency and figure out if you can improve it.
Take Time to Strategize (Copy this Brief)
Dan Oshinsky, former Director of Newsletters at BuzzFeed, currently runs Inbox Collective. He sends out a monthly link to a Google Doc called Not a Newsletter. It’s loaded with newsletter news, resources, and advice.
Check out Dan’s Newsletter Strategy Positioning Brief (make a copy for yourself) and make sure you set goals, track key metrics, and define your primary audience. It’s a great planning doc you should revisit regularly.
