Opt In ChallengeThis 1-minute segment from Ryan Sager’s Screen Share interview shows how this GMass tool can be used to learn where your emails are likely to land.
Audit Your Advertising Spend & Adjust
Rand Fishkin thinks something is rotten in online advertising. In this article he breaks down the dirty math behind why he thinks advertisers pour money into campaigns that yield pretty unimpressive results: higher valuations.
Your Opt In Challenge this week is to audit your advertising spend with Rand’s opinion and ideas in mind. Towards the end he offers some alternative placement options, including email newsletters, which I’ve noticed Ahrefs doing recently.
Have a great week, y’all.
Start Teaching Your Audience to Prioritize Your Newsletter
In this article, Shivam K provides some helpful advice for avoiding Gmail’s less desirable tabs.
Your challenge this week is to read through, take action, and especially do the following:
“You simply send a mail to your engaged list to do one or all of the following:
1. Save your ID as a contact
2. Mark your mail as important
3. Drag your mail from Promotions to Primary tab”
Have you done this with Opt In Weekly? If not, now would be a great time.
Happy holidays!
Adapt Your Email Workflow to be Agile
Download this ebook from Litmus for some pointers on speeding up your email workflows and becoming better at testing and optimizing email performance.
For newsletter creators, this can be further adapted by improving the way you or your team creates each issue and how you look at data (for mine, I look at which categories are performing best over time to then respond to audience insights).
Your challenge this week is to browse this ebook and think through how you can be more efficient and responsive to what your audience wants.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Download These 9 Last Minute Holiday Deliverability Tips from SparkPost
Inboxes are crowded this time of year. This week’s challenge is to up your holiday email deliverability.
Download SparkPost’s tip sheet for advice like
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
Diversify for the Holidays Like theSkimm
Last week’s challenge was to think about productizing your newsletter. This week’s is to check out how theSkimm launched a holiday shop of editor-curated gift recommendations and consider whether this approach (or a variation of it) would be right for you in the future.
It really depends on your goals and how you’d go about partnering to create a gift guide for your audience, if that even makes sense for your brand. Maybe it could be just a special issue instead of a full-blown microsite. Make it undeletable.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,
