Apply These Newsletter Mini-Lessons
I love a good checklist. This week’s challenge is to check to see if you want to implement any of the 9 free mini-lessons from Josh Spector’s Newsletter Accelerator Course.
These stood out to me:
Let me know which ones you use and the results you achieve.
Did you know next week (June 14-18) is National Email Week?
Your challenge is to do something to celebrate it.
A great option? Email on Acid is hosting a free virtual event, Splat Fest, with some interesting sessions and speakers, including a super low-friction Twitter chat on Monday.
Look for the hashtag #splatfestchat.
Consider This Newsletter Course
Your challenge this week is to check out Newsletter strategies for journalists: How to create, grow & monetize newsletters.
Joseph Lichterman, Emily Roseman, and Caroline Porter taught this course live back in February and it’s now available, for free, to the general public. While it’s targeted toward journalists, I’m fairly certain those who don’t identify as journalists (say, independent creators or marketers) will also find it pretty useful.
Stop Procrastinating And Find Joy In Writing
Let’s send you off with an inspirational infographic intended to help you stop procrastinating and get into a joyful writing groove. Your Opt In Challenge this week is to get out of a funk (are you in one?) and “dance with your monsters.”
At the very least, try this
Who’s with me?
Try Making These Deliverability Improvements
This article by Folderly provides some tactics to follow to optimize email deliverability. Some are a little intense and technical, while others are no-brainers that too many senders seem to ignore.
Your Opt In Challenge this week is to tackle the less technical ones:
- Audit your personalization (not the kind where you insert a name but the kind where you send what your subscriber wants to receive: relevant content)
- Provide easy ways to opt out (so you can prevent emails from getting marked as spam)
12 Tips for Creating an Engaging Newsletter that Gets Clicks
This week’s challenge: Implement at least 1 of Bethenny Carl’s 12 tips to increase your clicks before your next send.
If you’re not doing these already, I’d start with tip 1 (make it less about you and more about them) or tip 8 (make the most of preheaders). And... go!
Consider These Pricing Strategies
Selling content subscriptions? Your challenge this week is to consider and implement one of these 6 strategies to drive revenue growth.
Discovered via The Media Roundup.
Learn To Whisper Pitch Your Email List
Try Elizabeth Goddard’s approach to selling via email: whisper pitching.
“‘You have to entertain and engage your audience so much via email that the ask to buy is more like a whisper than a shout,’ says Goddard, who has grown her business to multiple-six figures in the past five years teaching thousands of students unconventional business tactics. ‘I call it “Whisper Pitching” and it makes your subscribers buy from you without even thinking about it. Plus it takes the pressure off of the whole selling process.’”
Discovered via the UpContent newsletter.
Have you figured out a niche you can serve? The Hustle’s Brad Wolverton recently tweeted, “In the newsletter game, niches make riches.” Then he goes on to describe how to find yours.
Your Opt In Challenge this week is to follow Brad’s advice and dive into the process David Ramos provides in The unexpected (but proven) way to find your niche in the creator economy and niche down.
List Your Newsletter On Webletters
This new newsletter directory came onto my radar recently. It’s pretty easy to suggest newsletters (including your own) that should be included. Your challenge this week is to take the two minutes it takes to submit yours to be listed (free).
You can also spend another half hour on the directories I mentioned here if you haven’t already. They’ll help people find you, so it’s a win-win.