Opt In ChallengeShare Your Failures, Not Just Your Successes
Deep breaths. This week your Opt In Challenge is to fail... and then share it with your readers. Brett Beasley shares how to do it well here.
What Kind Of NFT Would You Create?
This week your Opt In Challenge is to read this Ad Week article by Mark Stenberg and start thinking about what kind of NFT you would create for your newsletter.
Warning: the Adweek article that inspired this challenge may be behind a subscription wall for you. We’ve previously covered the concept of newsletter NFTs here, too, though.
Discovered via The Media Roundup.
Get More Newsletter Attention With These 5 Tactics
This week your Opt In Challenge is to apply (at least) 1 of these easy newsletter promotion tactics by Liviu Tanase.
Discovered via Inbox Reads.
A List Of Subscribe-Worthy Newsletters For Creators
Josh Spector of For the Interested put together a list of helpful newsletters for creators. This week, your Opt In Challenge is to subscribe to 3 for inspiration and advice.
A few you should consider:
See all 39 here.
Be sure to take a look at #24. 😉 Thanks, Josh.
Keep Your Emails Exciting With These Tips
Nobody likes a boring email. This week your challenge is to implement one (or more) of the ideas in this article by Sue-Ann Bubacz for Gaenzle Marketing to improve your newsletter game.
A sampling of what you’ll find:
Zap Yourself A Custom Newsletter
There’s a little Zapier vibe going on in this issue (see Curated News) so it feels appropriate that this week’s challenge is to set up this Zap and start following content on sites that don’t offer newsletters. Justin Pot explains how.
Alternatively, if you use Curated, just go ahead and pipe those RSS links into your collected items.
Optimize Your Double Opt In Message
Double opt ins, or requiring subscribers to verify their subscription, is great as long as you’re not losing subscribers in the process. This week, your Opt In Challenge is to audit your double opt in email confirmation message and consider applying this tip (especially if you have a high rate of drop-offs).
Discovered via Marketer Crew.
Rethink Your CTAs: Unusual CTAs That Actually Work
Your Opt In Challenge this week is to read through these examples of strange CTAs that perform well and rethink yours.
This article covers
Related: Convert more leads by using exploratory wording in your CTAs.
Recreate This Winning Instagram Strategy
This week, your Opt In Challenge is to read this article and consider using James Clear’s Instagram strategy for growing his newsletter. Want to try it? It worked for Karolin Wanner.
Discovered via For The Interested.
Optimize Images In Your Newsletter
The email landscape is changing and including images no longer means you’ll go straight to spam or hinder accessibility. Optimization is possible.
This week, your Opt In Challenge is to read these tips from Litmus and apply them to images in your newsletter.
Discovered via Really Good Emails.
