Opt In ChallengeConsider Sniping Your Way To Subscription Confirmations
Have you heard of sniper links?
The premise: “new users will only see YOUR confirmation email in their inbox, nothing else.”
Sounds pretty good, right?
This week, your challenge is to check out this approach to increase successful double opt-ins.
Is it something you’d do?
Discovered via Not a Newsletter.
Understand Email From Your Recipients’ Perspective
Your challenge this week is to attempt to understand email the way your readers do, aka be empathetic.
Take time to learn what will be different for Apple Mail users from their optic. And, remember: true engagement has always been your most important metric.
Have You Tried These Growth Tactics?
In this Tech Crunch article, Stewart Hillhouse offers strategic tips designed to help you:
This week, your challenge is to read and implement at least one of these tactics.
Discovered via Inbox Reads.
There are no shortcuts when it comes to creating and implementing a great newsletter strategy.
This week, your challenge is to read this article by Pierre Lipton of 1440 Media and prep for the long haul.
Warning: you need a free Marketing Prof’s account to read the article.
Discovered via Smartbrief on Social Business.
Master The Acronyms Of Deliverability
This week, your Opt In Challenge is to read through this Email on Acid article and make sure you’re doing what you can for optimal deliverability.
You’ll learn about:
How Burger-Like Is Your Newsletter? 🍔
Your Opt In Challenge this week is to review the pointers from this article by Najmah Salam.
In other words, make sure your header, footer, and those juicy body bites are all balanced and digestible.
Is it mouthwatering? Or do you need to tweak some things?
Bon appetit!
This article provides a list of reasons people may unsubscribe and suggests how to combat each.
Your Opt In Challenge this week is to use it to run an audit and determine if any of the reasons offered—from sending too frequently to failing to create a personal connection—should be on your list of ways to improve your newsletter and act on at least one of them.
Use This Video To Help Grow Your Email List
This video is brimming with ideas for list growth (think: Facebook Groups, etc.). This week your challenge is two-fold: 1. Watch the video and 2. Implement at least one of the ideas.
Discovered via For the Interested.
Consider Serving 100 True Fans
This week, your challenge is to read this article and consider how you might focus on 100 true fans.
Passion economy enthusiast Li Jin breaks down what it takes to earn $1,000/year from each of your 100 true fans.
Audit And Update Your Subscription Confirmation (AKA Welcome) Email
If your subscription confirmation email has been sitting untouched since you set it up, it’s time to take a look. This week’s challenge is to audit and update your subscription confirmation email from top to bottom (literally).
Use this guide to start strong (good subject line), end with a little personality (a quick reminder about yourself), and improve everything in between.
Discovered via Really Good Emails.
