Have you created a newsletter creation workflow that keeps you on track?
Here’s my weekly curation process:
1) I follow keywords using good old-fashioned Google Alerts, scan them once a week, and collect any headlines that seem like they might serve you, a newsletter creator.
2) I subscribe to newsletters from people/companies who create and share content. I scan them once a week (in a separate mailbox) and collect any headlines that seem like they might serve you, a newsletter creator.
3) I use automations to collect links to articles from people/companies who consistently produce quality content that might serve you, a newsletter creator.
4) I use a similar automation to collect links to new content from YouTube channels and podcasts created by people/companies who consistently produce quality content that might serve you, a newsletter creator.
5) If I read something on social media or in my day-to-day life that might be a good fit, I collect the link because I think it might serve you, a newsletter creator.
6) I use Curated (yes, a brand I market—this newsletter is intended to show you how it can be used) to review those links I've collected to it and import the ones that seem the most relevant into the next issue. Some were already categorized into the sections they fit into as I collected them, some need categorizing.
7) I look at the mix of content for each section, dive into each piece, and reorder them within my established topic categories based on how well each one will serve you, a newsletter creator.
8) I delete the ones that fall short of serving you, a newsletter creator.
9) I then force myself to do more rounds of cuts until I have only the best.
10) I write my commentary for the pieces that made it through the last round of curation. The prompt for that commentary is "This piece of content will serve a newsletter creator well because..." I write my intro, subject, and preview text last.
Let me know if this is anything like your own workflow or helps you with yours. I’m always looking for ways to improve it.
And, yes, it is Friday. Thank you for noticing that I changed my send day (just for this crazy week!).
Shall we proceed to the part where I share the best stuff I found?
How Can Publishers Retain Subscribers In A Constantly Changing Landscape?
Over the past year, publishers have identified, utilized, and maximized the power of newsletter subscribers. However, gaining a subscriber doesn’t mean you’ll keep them. Take a look at some possible tactics and solutions in this week’s publishing insights.
- Once you get subscribers, how do you keep them? Jeff Sonderman and Gwen Vargo with the American Press Institute surveyed publishers and came up with 9 strategies for subscriber retention that might work for you, too.
- Speaking of retention, in this Influencive article, Bruno (no, I can’t figure out his last name) takes a look at how publishers are expanding their newsletters in an effort to both gain and retain subscribers.
- Upcoming cookie changes have brands and agencies in a frenzy, but Max Willens has found that publishers just don’t seem to be worried. Find out why in this Digiday article (fair warning: you must be a member for full access).
- There’s no denying that COVID has impacted subscriptions. In the latest Media Voices podcast episode, Bauer UK CEO Chris Duncan shares his story of building subscriptions through crisis.
- Sara Guaglione reports for Digiday about the Atlantic’s growing subscriber base (up nearly 50% in the last year) and the challenge of keeping momentum growing as traffic declines.