Level-up Your Brand’s Blog
Want to blog better? These 3 articles might help.
If you’ve ever nodded your head in agreement as an authority figure speaks when you really have no idea what’s going on, you’ve experienced pluralistic ignorance.
Joe Lazakus, Contently CMO, warns that using meaningless jargon can corrupt your marketing.
“Tell stories, of course.”
Because it’s almost impossible to spout buzzwords when you’re telling a good story.
Learn more from Joe’s piece here.
Check out all 27 recommendations here.
What kind of leads do you really want?
How is it done? By focusing on different metrics, especially revenue and relationships.
“‘Marketing is obsessed with getting emails and names, essentially generating leads,’ said Davis. At least they are until the CEO wants to know what marketing’s impact was on revenue. ‘Then you’ll get innovative reporting methods and better marketing.’”
His suggestion, which I agree with, is that marketers take time to understand sales goals and strategize strong, relationship-building content to support those goals. That means building trust with your messaging so that buyers are educated and have had positive brand interactions before they (willingly) enter into a sales conversation.
“Capturing a lead” sounds less exciting now, right?
Discovered via UpContent.
I love an actionable list. Si Quan Ong has put together 17 marketing tips (for small businesses but they’re good for larger ones, too), including a few that email newsletters can help with:
Discovered via Publisher Weekly.
Related: If you’re a one-person marketing show, these 26 tips from Jason Bradwell might be helpful.
“What? Why would you link me to bad advice? Can we get Ashley back already?”
I know that's what you're thinking, but this article serves the purpose of pointing out the bad advice and providing good advice in its stead.
Speaking of experts presenting at Content Marketing World, did you know that Ashley is one of them?
Ashley is speaking at Content Marketing World on Wednesday, September 29. If you want to attend in person or online, here’s the sign up link. Use her personal code GUTTUSO100 for $100 off.
Discovered via theCLIKK
Mateusz Makosiewicz takes us back to school and does a deep dive on the 4 Ps of Marketing
Sometimes, going back to the basics is the best thing you can do.
Discovered via Publisher Weekly
iOS 15 launched to the public this week, and now we wait and see all the ways that it affects our emails.
Although this article was written a few weeks ago, it's focused on the long-term impact of the Mail Privacy Protection on marketing. It encourages us as marketers to do better in light of these changes instead of reverting to slimy marketing tactics of old.
There's already been so much said about iOS 15 and MPP and I don't have any unique insight to contribute, but Ashley's given her two cents about the matter in a previous issue that you should check out.
Psst! Curious about how MPP affects Curated specifically? Ashley addresses that in this link. Also, we're gathering feedback from our customers about any strange happenings with Curated newsletters due to iOS 15. We'll convert this information into a help doc that we'll share with you once it's ready. Keep your eyes on this channel.
Are you stuck creating stuffy content? Olivia Adkison identifies our (marketers/newsletter creators) problem and offers a solution.
“We don’t always know good content when we see it, but we always know it when we feel it. For some reason though, B2B marketers, specifically content folks, are notorious for forgetting to entertain, enlighten, and encourage our audiences.”
Discovered via Really Good Emails.