Are you segmenting your contact list? In this 37-minute episode of Email Einstein, the hosts discuss a segmentation strategy designed to help you send “relevant, engaging, and profitable” emails. The short version: don’t send messages to everyone if only a segment of them will find it interesting.
Can we agree that Email Einstein is a great podcast name?
Discovered via Really Good Emails.
Amanda Natividad defines Permissionless Co-Marketing like this: “the deliberate effort of aligning yourself with other brands by promoting them in your work.” Learn why this marketing tactic is so effective here.