What’s your biggest content marketing pet peeve? In this article, 51 experts from the speaker line up and the upcoming Content Marketing World vented theirs.
Some strong ones included:
P.S. Curious about what irks me? You’ll have to go looking for it. That’s right. I’m speaking at Content Marketing World this year with Dennis Shiao and I’m pretty excited. If you want to attend in person or online, here’s the sign up link. Use my personal code GUTTUSO100 for $100 off.
Let’s assume you have 10 minutes today (right now? later?) to devote to thinking about your marketing strategy and how it could be improved.
You have 10 minutes?
My recommendation is that you devote those 10 to reading this LinkedIn post by Chris Walker of Refine Labs and watching the accompanying video.
Because there’s a real chance that if you are a B2B marketer, you’re putting most of your effort into chasing leads that don’t convert because you are measured on MQLs that are really just email addresses collected from low-intent prospects.
The post addresses an alternative approach Chris promotes that focuses on higher quality leads and measuring success on revenue, but the key to adopting it is patience.
More than 10 minutes of patience.
You’re subscribed to a newsletter about newsletters, so I don’t have to sell you on the value of creating content that creates a “to be continued” vibe. Check out this piece by Robert Katai for some pointers on executing an episodic strategy.
Discovered via Smart Brief on Social Business
Do you know any amazing female content marketers?! I do. And I try to bring their voices into this newsletter as often as possible.
Nominations for this year’s Women in Content Marketing Awards are due July 12. Award categories include:
Psst! I’m speaking at Content Marketing World this year with Dennis Shiao and I’m pretty excited to meet some of these superstars. If you want to attend in person or online, here’s the sign up link. Use my personal code GUTTUSO100 for $100 off.
Meet the most thorough guide to Apple’s recently announced plans (+ the way they impact marketing) I’ve seen so far. It’s basically your new tech change navigation roadmap.
Alex Bauer’s breakdown includes the major updates that will impact email marketing—like Mail Privacy Protection and Hide My Email—as well as others like App Clip Enhancements and iCloud+.
The best part? He goes beyond clearly describing Apple’s plans and explains how each will impact mobile growth.
Have you Googled your company lately? I love a good how-to article and this one by Ann Smarty for Moz seems like a pretty comprehensive approach to creating a branded search optimization strategy.
Why go to the trouble?
Smarty says that ranking well is crucial because brand-driven search:
She details out a technical step-by-step process that you can implement starting with researching branded search queries, moving into optimizing for branded search, and ending with interlinking and monitoring.
Discovered via theCLIKK.
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Discovered via Social Media Today.