Content Goal Chatter: Awareness, Affinity, And ROI
How do you know where to start, how to set goals, and if what you’re doing is even worth it?
The following is a contextualized roundup of recent advice from content marketers worth paying attention to (sorted by topic):
In short: if your brand isn’t creative and compelling, it may be time to make some changes.
Discovered via theCLIKK.
Want to create a conversion-based content strategy but not sure where to start? Here are some helpful tips from Jacalyn Beales:
Tijana Radivojevic asks: “Does cheap content impact bottom-line?” Her answer:
“Content done for the sake of content has a negative ROI in a long run and can set you back for hundreds of thousands of dollars, and result in stagnant, inconsistent, negative growth.”
Check out this article for her breakdown of cost discrepancies, in-house vs. freelancers, market shares, and more.
Are you doing busy work, or are you creating content that could lead to tangible growth? In this TikTok, Emily Kramer shares why simply “creating content” should not be your marketing goal and offers examples of what your goals should be instead.
A recent study by Stackla revealed 13% of consumers preferred brand content compared to 70% who preferred authentic user-generated content. As a result, Arik Hanson is offering tips to help brands make the change. In this article, he includes:
What are you doing to give your audience what they’re asking for?
Discovered via Smart Brief on Social Business.