Why People Buy
Want to know what makes people commit? These insights could help:
“‘Benefits’ don’t sell people.” -Liz Willits
But CORE DESIRES, do, says Liz, who breaks down 8 core desires in this post. She explains how knowing what they are can help you create better content.
John McTigue came at it from a similar angle, identifying top motivations including:
In this refreshingly creative article, Joshua Nite lists five lessons marketers can learn from pirate movies (the gifs are spot-on, too).
He includes:
In short: if your brand isn’t creative and compelling, it may be time to make some changes.
Discovered via theCLIKK.
Helping Execs Understand How Long Marketing Takes
Sam Kuehnle breaks down how to communicate why your new strategy will take time and which early indicators to report on here.
Why Marketers Should Drive Business Strategy
Who are the best people to help businesses make decisions at a pace that keeps up with digital progress?
Kirsten Allegri Williams says it’s definitely marketers.
She explains why they are uniquely equipped here.
Discovered via UpContent.
Content decay is a term that describes an ongoing decline in organic traffic and rankings for one or more blog posts.
Nate Turner unpacks what you need to know about content decay here.
Publishing X Times A Month Isn’t A Marketing Goal
Are you doing busy work, or are you creating content that could lead to tangible growth? In this TikTok, Emily Kramer shares why simply “creating content” should not be your marketing goal and offers examples of what your goals should be instead.
Create A Conversion-Based Content Strategy
Want to create a conversion-based content strategy but not sure where to start? Here are some helpful tips from Jacalyn Beales:
A recent study by Stackla revealed 13% of consumers preferred brand content compared to 70% who preferred authentic user-generated content. As a result, Arik Hanson is offering tips to help brands make the change. In this article, he includes:
What are you doing to give your audience what they’re asking for?
Discovered via Smart Brief on Social Business.
Perform A Keyword Gap Analysis
Do you know what your keyword gaps are? Robbie Richards identifies 5 advanced tactics to help you uncover them that take under 10 minutes (I found the screenshots to be particularly helpful).
Discovered via Growth Marketer Weekly.
Can You Skimp On Your Content Marketing Budget?
Tijana Radivojevic asks: “Does cheap content impact bottom-line?” Her answer:
“Content done for the sake of content has a negative ROI in a long run and can set you back for hundreds of thousands of dollars, and result in stagnant, inconsistent, negative growth.”
Check out this article for her breakdown of cost discrepancies, in-house vs. freelancers, market shares, and more.
