What a fun project our Screen Share series has been. I have a very special one in the works for next week (psst: he’s a former newsletter editor of BuzzFeed and The New Yorker), but I thought I’d share a recap of who we’ve chatted with so far in this truncated issue.
You know, so you can catch up.
Thank you to
Know someone who’d be great for this? Connect us, please.
Hung Lee’s Recruiting Brainfood newsletter goes out every Sunday to over 20,000 HR and recruiting professionals to prepare them for the week ahead.
In this interview, he walks us through:
Trust me. You’ll learn stuff.
Thank you, Hung, for the lively conversation.
I’m pretty sure we’re aiming for Hillary’s (bottom) but on occasion we achieve Margo’s (top left) reaction.
Hillary Weiss and Margo Aaron blow me away regularly with HAMYAW: H(illary) A(nd) M(argo) Y(ell) A(t) W(ebsites), a spectacular show about marketing and business. Trust me, you should subscribe. They bring refreshing energy and unfiltered opinions to discuss topics that often become dull or lose their meaning in corporate settings.
In our interview, these two spilled some serious insights about what the old URL’s ornery mate, an email newsletter, can add to your marketing strategy. Watch to learn:
What started as a content marketing strategy to grow demand for the female-led tech start up Acciyo has taken on a life of its own.
Below the Fold Co-Founder Anum Hussain walks us through the process her team uses to deliver news briefs subscribers might have missed. They intentionally dig deeper than the week’s top headlines to merge a journalistic approach with a content marketing growth plan and create a newsletter that stands out.
Learn how they’ve grown Below the Fold by earning placement on lists of newsletters you should read, and how they’re SO CLOSE to reaching their 2020 subscription goal.
When Leah Ryder’s routine travel to talk about content marketing was cancelled because of the Coronavirus, she did what many great content leaders did: a pandemic pivot.
In March, she created and launched Write | Werk, a newsletter for women in Content Marketing. I fell in love with it instantaneously.
In our video interview, she explains the system she uses to keep herself accountable for publishing once a month, the ways she’s engaging with her niche audience, and a few workflow and creative tricks she uses to make the process easy and fun.
Thanks, Leah, for sharing your story and connecting women in content marketing.
Fractional CMO Mark Evans sends a weekly newsletter as part of his marketing strategy. It’s the result of collecting newsletter-worthy links from many sources throughout the week.
In this interview, he walks us through the process he uses to create it and tells us how the newsletter deepens his relationship with subscribers. It includes some very strategic choices, like whether or not to include a Ricky Martin story in the next issue.
For this week’s screen share video, Mary Ellen Slayter of Managing Editor Magazine walks us through how she crafts the weekly email she sends.
Managing Editor is a resource for content marketers, specifically managing editors leading content marketing teams.
Mary Ellen (who is also CEO of content marketing agency RepCap) discusses
theCLIKK is a quickly growing newsletter for marketers.
In our latest Screen Share episode, founder Russ Henneberry (author of Digital Marketing for Dummies) walks us through how his team creates and curates content, their current growth strategy, and some of the lessons he’s learned along the way.
Interesting tidbit: Russ explains the three types of “share magnets” (referral links) theCLIKK uses and which one—surprisingly—works best. Hint: it’s not giveaways.
Learn more from Russ in his Email Mastery Workshop.
Considering launching a paid newsletter? Already running one? Simon Owens shares his process—from maintaining a Google Doc idea file to how he figured out what special content would entice paid subscriptions—in this video interview.
Want more Simon? Check out how much time he spends on his newsletter each week and how he ran an NPR-style pledge drive to increase subscriptions.