Your Newsletter Should Evolve Issue By Issue
When I asked Josh Spector to talk about challenges he’s faced through the years as he’s published hundreds issues of For The Interested, he explained that he focuses on one issue at a time and tackles new ways of creating and making money iteratively.
Check out his response in this short clip from our longer interview. It’ll be especially helpful if you find yourself overwhelmed as a newsletter creator.
Ann Gynn, Managing Editor Of The Tilt, Gives Us A Behind-The-Scenes Tour
In less than a year, The Tilt has attracted 8,000+ content entrepreneurs and continues to gain momentum.
Managing Editor Ann Gynn walks us through how this twice-weekly newsletter is structured, how she keeps the content creation team on schedule, and what goes into sending issues that really deliver.
We also discussed:
AND... Ann volunteered to give $TILT coin to the most interesting question asked in the comments on this YouTube video! Deadline: Nov. 25
Note: We recorded this yesterday and I decided it was so good that I’m sharing it right away instead of editing it down. As usual, we’ll create some short clips with the gems from the long version, but I encourage you to indulge and watch the full conversation as you craft your $TILT coin-winning question.
The Value Of Content That Doesn’t Try To Sell
Scott Rogerson from UpContent shares why his team values sharing content that they're reading in their newsletter: it improves the customer/brand relationship and it's refreshing to send content that isn’t trying to sell something.
Learn why in this short video clip.
Good Editing Involves Curation
In this super short clip, Mary Ellen Slayter from Managing Editor Magazine and Repcap describes how important curation is in the editing process.
Are you taking time to decide what’s most valuable to your audience and cutting everything else?
Newsletter Advice: Prioritize Consistency
In this short clip, Nicholas Scalice of Growth Marketer emphasizes the importance of prioritizing consistency for your newsletter.
He specifically urges us to be consistent in delivering valuable content.
Craft Content That Results In Reader Success
Megan Bowen of Refine Labs walked us through some ways newsletters can improve the customer experience during her Newsletter Fest 2021 session, Leveraging Newsletters for Customer Success, Growth, and Advocacy.
In this short clip, she explains how brands can use newsletters to reinforce key teachings and educate customers by meeting them where they are, not where we wish they were. Our job is to “make it extremely easy for them to take the actions we want them to take.”
It’s our duty whether we’re trying to nudge them to upgrade to a paid media subscription or help them get more out of a SaaS tool.
I appreciate how Megan brings everything back to being extremely clear and empathetic.
People often ask if sending newsletters frequently is annoying and I default to Margo Aaron’s brilliant response to this during Newsletter Fest 2021:
It’s not annoying if you’re the market.
What does that mean?
If you are creating content people crave, they like getting it.
If you are sending something that isn’t entertaining them or improving their lives, it is annoying.
In this short video clip from her session, she explains this using boy band fandom as an example.
Psst! You know I adore Margo and have featured her a gazillion times. It’s because she’s amazing at teaching. If you want to learn copy writing from someone who brings this same energy to a course, you should consider signing up for her 9-week Akimbo Copy Workshop. The signup deadline is Oct. 1. Yes, tomorrow. Go!
How Transitioning To Daily Worked For Josh Spector
Josh Spector of For The Interested joined me for a conversation about how his newsletter continues to evolve.
He recently increased sending from weekly to daily and has seen great success in publishing short-form content and ads.
“The open rates were really high. The link clicks when I shared a link were massive.... I get more total link clicks on a weekday addition that has one link than I do on a Sunday edition that has like 12 or 15 links.”
In this interview, he explains the benefits of adding weekday editions, his curiosity strategy for drafting high-click sponsored content, and his advice for newsletter creators.
It was a really insightful conversation that will give you some good ideas. Promise.
Connect with Josh by subscribing to his newsletter and/or joining his Newsletter Creators Facebook group.
Can Bloated Code Impact Inbox Placement?
The answer? It’s possible. Brian Minick of ZeroBounce explains why excess HTML could harm your inbox placement in this short clip from his Newsletter Fest 2021 session 3 Key Steps to Landing More Emails in the Inbox.
Should You Go Straight To A Paid Subscription Newsletter?
In this short clip, Dan Oshinsky, former newsletter editor at BuzzFeed and The New Yorker, explains why most newsletter creators cannot go straight to charging for their newsletters.
Want more? This is an excerpt from his Newsletter Fest 2021 session 4 Newsletter Business Models.