“It’s a belief that what I’m doing is the right thing for my business.”
Fractional CMO Mark Evans sends a weekly newsletter as part of his marketing strategy. It’s the result of collecting newsletter-worthy links from many sources throughout the week.
In this interview, he walks us through the process he uses to create it and tells us how the newsletter deepens his relationship with subscribers. It includes some very strategic choices, like whether or not to include a Ricky Martin story in the next issue.
For this week’s screen share video, Mary Ellen Slayter of Managing Editor Magazine walks us through how she crafts the weekly email she sends.
Managing Editor is a resource for content marketers, specifically managing editors leading content marketing teams.
Mary Ellen (who is also CEO of content marketing agency RepCap) discusses
How Russ Henneberry has Grown theCLIKK’s Audience to Over 25,000
theCLIKK is a quickly growing newsletter for marketers.
In our latest Screen Share episode, founder Russ Henneberry (author of Digital Marketing for Dummies) walks us through how his team creates and curates content, their current growth strategy, and some of the lessons he’s learned along the way.
Interesting tidbit: Russ explains the three types of “share magnets” (referral links) theCLIKK uses and which one—surprisingly—works best. Hint: it’s not giveaways.
Learn more from Russ in his Email Mastery Workshop.
How Simon Owens Creates Quality Content & Community with his Paid Tech and Media Newsletter
Considering launching a paid newsletter? Already running one? Simon Owens shares his process—from maintaining a Google Doc idea file to how he figured out what special content would entice paid subscriptions—in this video interview.
Want more Simon? Check out how much time he spends on his newsletter each week and how he ran an NPR-style pledge drive to increase subscriptions.
From Blog to Newsletter: Wright Society’s Evolution
Check out my video interview with Bryan Kelly of Wright Society. What began as a blog 15 years ago is now a thriving newsletter. Wright Society consistently delivers niche content to an audience that supports its creation through Patreon donations and product purchases (like pre-ordering this architectural alphabet book).
Bryan walks us through his team’s curation process and explains how the move from blog and newsletter to a newsletter with a mirror image publication site saves them hours of time and effort.
“The way we curate content allows us to not be robotic about what we’re sending.”
Building a newsletter with a team is easier than going it alone. I interviewed Scott Rogerson of UpContent about how he rallies his team around choosing a mix of curated and original content for their weekly newsletter.
We also discussed the results he’s seen from testing newsletter tactics both at UpContent and as head of an agency. This is the first webisode (yeah, I wrote it) of our new Screen Share video series that lets you see what’s happening behind the screens of expert newsletter creators.
