Learn Advanced Welcome Email Strategy from Dan Oshinsky
How do you welcome new subscribers to your newsletter?
Dan Oshinsky, who runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email, says a well-strategized welcome sequence can lay the groundwork for better relationships with your subscribers.
And he should know. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s also the creator of Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email. I link to his resources frequently in this newsletter.
In this video, he walks us through building out a successful welcome series, plus answers questions about his childhood ambitions to send millions of emails in his lifetime.
Note: I haven’t created an entire series of welcome emails yet for Opt In Weekly, but I am going to heed his advice now that we’re 12 issues in and update my welcome email to link to content new subscribers will find helpful.
Related: Newspaper people, check out this interview with Dan from The Fix about how email can become a newsroom’s biggest revenue driver.
How Harry Dry of Marketing Examples Grew His Newsletter to 38,000 People in a Year
Just in case you’re super bummed and can’t go a week without a video interview, here’s one I found this week. This is a great interview from Harry Dry of Marketing Examples via The Marketing Meetup.
10 Newsletter Creator Interviews in 10 Weeks
What a fun project our Screen Share series has been. I have a very special one in the works for next week (psst: he’s a former newsletter editor of BuzzFeed and The New Yorker), but I thought I’d share a recap of who we’ve chatted with so far in this truncated issue.
You know, so you can catch up.
Thank you to
Know someone who’d be great for this? Connect us, please.
How Hung Lee Serves Up Recruiting Brainfood to a Hungry Audience
Hung Lee’s Recruiting Brainfood newsletter goes out every Sunday to over 20,000 HR and recruiting professionals to prepare them for the week ahead.
In this interview, he walks us through:
Trust me. You’ll learn stuff.
Thank you, Hung, for the lively conversation.
What Face Does Your Reader Make When Your Newsletter Arrives?
I’m pretty sure we’re aiming for Hillary’s (bottom) but on occasion we achieve Margo’s (top left) reaction.
Hillary Weiss and Margo Aaron blow me away regularly with HAMYAW: H(illary) A(nd) M(argo) Y(ell) A(t) W(ebsites), a spectacular show about marketing and business. Trust me, you should subscribe. They bring refreshing energy and unfiltered opinions to discuss topics that often become dull or lose their meaning in corporate settings.
In our interview, these two spilled some serious insights about what the old URL’s ornery mate, an email newsletter, can add to your marketing strategy. Watch to learn:
Anum Hussain on how Below The Fold Brings Attention to Overlooked New Stories
What started as a content marketing strategy to grow demand for the female-led tech start up Acciyo has taken on a life of its own.
Below the Fold Co-Founder Anum Hussain walks us through the process her team uses to deliver news briefs subscribers might have missed. They intentionally dig deeper than the week’s top headlines to merge a journalistic approach with a content marketing growth plan and create a newsletter that stands out.
Learn how they’ve grown Below the Fold by earning placement on lists of newsletters you should read, and how they’re SO CLOSE to reaching their 2020 subscription goal.
Trello Content Team Leader Leah Ryder Publishes a Newsletter for Women in Content Marketing
When Leah Ryder’s routine travel to talk about content marketing was cancelled because of the Coronavirus, she did what many great content leaders did: a pandemic pivot.
In March, she created and launched Write | Werk, a newsletter for women in Content Marketing. I fell in love with it instantaneously.
In our video interview, she explains the system she uses to keep herself accountable for publishing once a month, the ways she’s engaging with her niche audience, and a few workflow and creative tricks she uses to make the process easy and fun.
Thanks, Leah, for sharing your story and connecting women in content marketing.
“It’s a belief that what I’m doing is the right thing for my business.”
Fractional CMO Mark Evans sends a weekly newsletter as part of his marketing strategy. It’s the result of collecting newsletter-worthy links from many sources throughout the week.
In this interview, he walks us through the process he uses to create it and tells us how the newsletter deepens his relationship with subscribers. It includes some very strategic choices, like whether or not to include a Ricky Martin story in the next issue.
You Do Not Want to be on Mary Ellen Slayter’s Julia Sugarbaker List, but You Should Probably be on her Email List
For this week’s screen share video, Mary Ellen Slayter of Managing Editor Magazine walks us through how she crafts the weekly email she sends.
Managing Editor is a resource for content marketers, specifically managing editors leading content marketing teams.
Mary Ellen (who is also CEO of content marketing agency RepCap) discusses
How Russ Henneberry has Grown theCLIKK’s Audience to Over 25,000
theCLIKK is a quickly growing newsletter for marketers.
In our latest Screen Share episode, founder Russ Henneberry (author of Digital Marketing for Dummies) walks us through how his team creates and curates content, their current growth strategy, and some of the lessons he’s learned along the way.
Interesting tidbit: Russ explains the three types of “share magnets” (referral links) theCLIKK uses and which one—surprisingly—works best. Hint: it’s not giveaways.
Learn more from Russ in his Email Mastery Workshop.