Are you truly thankful for your subscribers?
I’m sending a message of Thanksgiving this week because I’ll be taking next week off for the holiday.
We’re going to head to a mountain cabin with my parents and my brother’s family and spend the childrens’ week-long school holiday eating good food and adventuring.
It’s become an almost annual tradition this time of year.
The last time we went we made the entire vacation as a celebration of my mother’s triumph over breast cancer.
This time, it feels like a celebration of simply being alive and past the worst of the pandemic.
I’m looking forward to the memories.
Each time a child says something wonderful, like when my youngest got in the hot tub last trip and said, “Ah, this is the life.”
Each giggle that type of thing gives the grandparents, who are so very in love with their young descendants (that one’s for you, Mom and Dad).
Several weeks ago I mentioned how Dennis Shiao advises us all to take newsletter unsubscribes personally.
This week, as I contemplate thankfulness, it feels appropriate to focus on something simple, yet challenging:
Be thankful for your subscribers.
The real people on the other side of your letter, experiencing the world you are creating for them issue after issue.
Show them you appreciate their attention.
Their willingness to go on this adventure with you.
It’s easy to get caught up strategizing how you’ll double your subscriber count.
Which tactics might yield the fastest growth.
But don’t forget that if each person already subscribed—already along for the ride—is having an amazing time, they could each be inspired to invite a friend. That alone would double subscriptions in the best way possible: word of mouth referrals from engaged subscribers.
I want to thank you for inviting me into your inbox each week and let you know I appreciate the honor of your attention.
Thank you especially to those who’ve shared Opt In Weekly with other newsletter creators.
The team at Curated.co is on a mission to empower you with resources to fuel your process… because we appreciate you.
This week’s issue has me contemplating the newsletter’s place in the evolution of journalism, the power of word-of-mouth marketing, and the value of each and every subscriber. I hope you enjoy it.
PS: If you read last week’s report on the status of my daughter’s middle school honor society woes, you might be excited to learn that the registration deadline was extended and she’s in. I’m thankful for that, too!
Stop Wasting Your Customer Case Studies
What should you do with those customer case studies? Refine Lab’s Chris Walker shares what to do (and what not to do) in this 2.5-minute video clip.
Update Your Marketing Glossary: Dark Social
Dark social = Marketing activities you know are building brand awareness on platforms you can’t measure very well, like social media, podcasts, Slack channels, etc. Lane Ellis with TopRank Marketing shares her definition and advice here. It’s a decent article to skim and familiarize with if you’ve not heard the term yet.
Discovered via Social Media Today.
Have You Tried These Word-Of-Mouth Tactics?
After analyzing nearly 500 Indie Hacker interviews, Darko identified 3 word-of-mouth tactics that work.
Discovered via Marketer Crew.
Content Strategy Q&A Series From Contently
Which newsletter format works best?
That’s one of 3 questions Joe Lazauskas recaps in this LinkedIn newsletter summary of Contently’s new Ask a Content Strategist series. I’m looking forward to future episodes.
Curation Tips From Willow
Willow is a new content curation tool we hadn’t heard of yet. Learn more about it, plus curation tips in this article by Esther Van den Eynde.
Are You Ready To Adapt?
Publishing is changing. This week’s insights look at how, why, and what you can do to adapt.
- In this Poynter article, Tom Jones discusses The Atlantic’s decision to become the latest news outlet to jump into subscription newsletters.
- Which publications have the most subscriptions? William Turvell has put together the rankings.
- Adapting to our changing culture is no longer optional. These survey results identify how specialist publishers are keeping up.
- Speaking of changes, Reuters Institute has identified 2 challenges publishers are facing: hybrid working and improving diversity.
- What is your product mission? Brian Morrissey advocates for aligning your business model to it in the latest issue of The Rebooting.
Creator Funds You Should Know About
In this blog post from Shopify, Fadeke Adegbuyi identifies 13 creator funds that are now paying online creators for content.
Discovered via Ghost Newsletter.
Are You Giving Your Subscribers What They Want?
If you have a love/hate relationship with paywalled content, Simon Owens shares why you might consider switching to a patronage model.
Discovered via The Media Roundup.
Could You Productize Yourself?
Jack Butcher productized himself and created a seven-figure, one-person business. Learn how he did it.
Discovered via Marketer Crew.
Check Out These Recent Newsletter Launches
Every so often I like to round up some recent Curated.co newsletter releases and praise them for being amazing. I'm really enjoying these:
It’s about ecological issues in the Klamath region.
This duo tackles disrupting the status quo
♾️ Meta Week.ly
It launched before Facebook rebranded and covers all things metaverse
😶🌫️ Enneagram Insider
What’s your number?
Nice work, new newsletterers.
Curated Crash Course Today At 4 PM Central
As usual, Curated Crash Course is today at 4 PM CT. The first 30 minutes include a tutorial on getting started with Curated followed by a Q&A session that begins at 4:30.
If you have any questions about Curated or newsletters, we created a Google Form where you can easily ask them.
Seth will answer them live at Curated Crash Course during the Q&A segment of the session, but if you can't make it, he’ll send you a recording so you can see your questions answered.
ICYMI: You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.
Don’t want to click through? Our recent bigger releases include Paid Subscriptions (0% commission!) and a Free Tier.
Opt In Challenge
Survive The Holidays With These Deliverability Tips
No matter your feelings on Christmas content before Thanksgiving, we can all agree that we want our emails to actually reach the inbox. This week, put (at least) 1 of these 8 deliverability tips from Jennifer Nespola Lantz’s Kickbox article to the test.
Discovered via Really Good Emails.