Keyhole has created a guide to all things content curation that’s worth checking out. They break down:
Content curation can cut through the noise and build trust, but to be really effective, it needs to be tied into your core offering. This article by Bill Hortz offers solid insights in Curated Content Designed as a Strategic Engagement Tool including:
“The bottom line for success seems to be in consciously crafting the nature and quality of your messaging by understanding that content, for the sake of content, is not effective.”
If you’re hesitant to curate and link to “lesser” sites, you’re not alone. However, if the link is relevant, there’s no harm, says Google’s John Mueller.
“...if you link to a site that may be "lesser" in some eyes but the link is relevant and where you are linking to is relevant, then don't worry about it.”
The lesson here: link to quality content and stop worrying about SEO. Period.
Discovered via theCLIKK.
Related: Not sure how to curate relevant content? This Thrive Global article breaks it down and offers helpful tips.
Also Related: Curate? Create? Or Both? Check out these tips to blend the strategies.
We obviously love content curation, and our pal Scott Rogerson from UpContent recently nailed just why curation is so important for small businesses. The article or and video discussion of the topic are both on this page).
He identifies curation benefits like:
Read more here.
Related: This Hubspot article identifies 10 (actually helpful) tools you can use for content curation.
Related: Check out this round up of 6 curation tools.
Also Related: Still looking for more? Consider this bonus list of 14 content curation tools.
Note: These are all recent posts so it looks like everyone’s trying to rank for “content curation tools” these days.
Questioning curation’s value? Here’s a solid list of reasons to bring content curation into your strategy, including:
“The more you curate content, the more you become familiar with new topics, conversations, and perspectives surrounding the community in which you work. In addition, it gives you insight into your own content marketing, which helps in competitive analysis.”
In this high-level article, Angelina Eillott introduces creation vs. curation and offers some solid pointers about the curation process.
However, she ends with this and I’d have to disagree:
"Remember that the overall goal is to produce leads, whether you focus entirely on content development, content curation, or a combination of the two–if qualified prospects are coming to you as a result of your content strategy, you’re on the right track!"
I’d counter that while curation can play a role in acquisition, its main goals are establishing credibility and strengthening relationships. Curated newsletters are especially great for maintaining customer relationships.
In this article, Scott Rogerson explains how curation can help you build trust-centric relationships with readers founded on context, familiarity, and credibility. He breaks it down in this UpContent article:
“Not only does curated content free up your creative team’s time, but it also helps your customers establish a human connection with your organization.”
Related: Should you be creating content or curating content for your newsletter? The pro/con list you need.
This is about to get a little meta:
I’m sharing an article about curation in a newsletter about newsletters for a brand that supports curated newsletters.
We all know information overload is a problem. There are seemingly infinite amounts of content (picture: drinking water from a fire hose), and the social algorithms that filter it for us prioritize new content over really good content.
In this article, The Future is Creation via Curation, Kazuki Nakayashiki proposes that the emerging curator economy (one in which those who share genuinely informative content get paid to do so) will grow to sift through the saturation.
“Proper content creation is about understanding the limited amount of time other people have to consume content.
The best content creators absorb huge amounts of information for us and render the best of it down into genuinely interesting and entertaining highlights that communicate both the original content and their take on it.
While it’s a lot more work than simply clicking the share button, it’s also a far more valuable service. Content curation cuts through that overwhelming flood of content, rather than contributing to it.”
Nakayashiki proposes a future in which quality curation yields knowledge management and community growth. It’s very much aligned with the idea of worldbuilding.
To the curators in the crowd, do you add your take? Or do you drop a link and let the reader take it from there?