In this episode of the Better Done Than Perfect podcast, Jonathan Gandolf shares thoughts on curating content using a manual approach, why distribution matters, and more.
What you should know before you listen:
Jonathan launched The Juice, a content curation platform in the B2B space that serves both individual professionals and brands in the B2B space.
In her LinkedIn post, Najmah Salam equates content curation to a perfectly selected mix tape (she may or may not be speaking my love language here). She explains how good curation includes insightful commentary, is mindful of the audience’s time, and sets the right expectation.
In yet another 2022 content curation guide, Priscilla Tan offers some good insights into why you should curate, how to make it valuable, and how to create a framework for curating. To create value, she advocates that you:
While I agree with most of her advice, the 80/20 approach feels off, especially as a blanket statement. Many brands will do well to flip that and use curated content engagement to discover what they should invest in creating.
As a curation-first publisher, writers of theCLIKK know what it takes to curate well…and it might not be as complicated as you think.
They included these curation tips in a recent issue (sorry, no email link available):
I also thought this was a smart perspective for those concerned about losing brand voice when curating:
“Curated content still has a voice; it’s just a different entrance to the same information…”
Let’s celebrate! This curation article by Stevie Snow goes beyond your typical “what is content curation” SEO article. (Seriously, you don’t know how many of that ilk we review every week. Very popular topic to attempt to rank for these days.)
Instead, Snow makes a strong case for content curation, offers examples of “curation in the wild,” and provides a recommended mix of curation vs creation readers might want to follow. She also gives a refreshing perspective on curation’s role in creating credibility for a brand:
“Sharing content from other sources helps shed any sense of a self-centered brand, showing that the company respects varying perspectives, stays up to date on current trends and values providing useful content to its audience.”
Don’t miss the newsletters referenced in the article as they’re particularly helpful and worth your consideration.
We’ve shared a lot of “what is curation” links over our past 92 issues, and while this one isn’t anything revolutionary, it does serve as a good reminder of what to curate and why. If you’re a newer subscriber looking for curation tips, Cait Carter has you covered.
Also, if you’d like to dive down a rabbit hole of this SEO topic: we’ve included a few in the past.