This article by Victoria Mortimer goes beyond “what is curation” (though she does include that), to explain why and how curation is important for SEO.
Go Beyond Content Curation Basics
Let’s celebrate! This curation article by Stevie Snow goes beyond your typical “what is content curation” SEO article. (Seriously, you don’t know how many of that ilk we review every week. Very popular topic to attempt to rank for these days.)
Instead, Snow makes a strong case for content curation, offers examples of “curation in the wild,” and provides a recommended mix of curation vs creation readers might want to follow. She also gives a refreshing perspective on curation’s role in creating credibility for a brand:
“Sharing content from other sources helps shed any sense of a self-centered brand, showing that the company respects varying perspectives, stays up to date on current trends and values providing useful content to its audience.”
Don’t miss the newsletters referenced in the article as they’re particularly helpful and worth your consideration.
Are You Curating The Right Content?
This blogging wizard article by Adam Connell focuses on traffic generation strategies and the first one centers in on 9Gag’s use of content curation. Here are 2 takeaways if you want to curate well:
We’ve shared a lot of “what is curation” links over our past 92 issues, and while this one isn’t anything revolutionary, it does serve as a good reminder of what to curate and why. If you’re a newer subscriber looking for curation tips, Cait Carter has you covered.
Also, if you’d like to dive down a rabbit hole of this SEO topic: we’ve included a few in the past.
How often do you use your social media scroll for content curation? This Cohley article explains how to make it productive.
Discovered via Brand MVP.
Advanced Curation
Content curation is constantly evolving and expanding. Here are a couple of ways you as a creator can go deeper in your curation.
Note: We included a curation tool round up in this section last week and later found out is extremely dated. Sorry about that. Lesson even curators for a curated newsletter by a brand called Curated need to remember: Just because the date is recent doesn't mean the content is. Mea culpa.
Have You Honed These Curation Skills?
This guide to interviewing for a curator role is packed with tidbits you might be able to apply to your current curation practices.
“Not everything shared in your community is gold, but once you spot it, you need to store it. That’s community curation in a nutshell.”
In this Rosieland article, Kourosh Ghaffari makes a case for “community curation” by explaining what it is, how to do it well, and why it adds value to your newsletter.
In essence, it’s about capturing insights within a community by paying close attention to the conversations members are having and capturing high-value exchanges to either store in an idea repository, to share in some way, or to shape your thoughts and the content you create for your audience.
But WHY should you curate content? This BlogDrip article explains how good curation can actually grow your brand and details the what, how, how often, and where (plus it offers examples that help).
Psst: This is one of many, many “What is content curation and why should you do it” articles we stumble across. It’s not particularly groundbreaking, but I know we have a handful of new subscribers each issue who are looking for this sort of article and it’s strong enough to recommend. If you want more like these, check out what else we’ve shared in the Curated category.
Balancing Curated And Original Content
Do you spend more time creating or curating? Jonathan Gandolf offers 4 strategies to help achieve balance:
Learn what these mean here.
