Publish or perish. Sound familiar? Chris Barnhart with Search Engine Codex offers content curation tactics, tools, and more designed to improve your SEO.
Willow is a new content curation tool we hadn’t heard of yet. Learn more about it, plus curation tips in this article by Esther Van den Eynde.
A Fresh Content Curation Tool Listicle
Interestingly, most content about curation is about the tools you can use to find content instead of how to really hone the craft. Neal Schaffer mixes in a little bit of why you should curate with his list of 23 top content curation tools for you here.
In this article, Michael Tai touts the benefits of curation and offers offers 4 ways you can curate for your blog (or, ahem, newsletter):
Note: When I first saw this article, there seemed to be more content but now it looks like parts are missing. Maybe it’s just my browser?
Related: Check out the advice from ResponseSource and Faima Bakar in this Journo Resources article on how to find the best sources for curating case studies. Discovered via Publisher Weekly.
Also Related: This guide by James Parsons provides some insights and how-tos for those of you getting started (or considering the value of) curating.
8 Places To Find Content For Curation
Ashley and I both agree that a major part of curation is having diversified sources for your content. It's easy to find a few amazing publications that you frequently link to, but that's doing your audience a disservice by curating from within a bubble.
Check out this article for some ideas of where to look for new content sources.
Discovered via Smart Brief on Social Business
From The Basics To The Benefits Of Content Curation
Keyhole has created a guide to all things content curation that’s worth checking out. They break down:
Related: This LinkedIn article by Murage Gichuki explains creation, curation, and the relationship between the two.
Are You Curating Content For Engagement?
Content curation can cut through the noise and build trust, but to be really effective, it needs to be tied into your core offering. This article by Bill Hortz offers solid insights in Curated Content Designed as a Strategic Engagement Tool including:
“The bottom line for success seems to be in consciously crafting the nature and quality of your messaging by understanding that content, for the sake of content, is not effective.”
Have You Tried These Content Curation Ideas?
Mandy McEwen, Mod Girl Marketing founder and CEO, offers some simple ways to curate content (mostly from LinkedIn) in this short video. She includes:
Is It Okay To Link To “Lesser” Websites?
If you’re hesitant to curate and link to “lesser” sites, you’re not alone. However, if the link is relevant, there’s no harm, says Google’s John Mueller.
“...if you link to a site that may be "lesser" in some eyes but the link is relevant and where you are linking to is relevant, then don't worry about it.”
The lesson here: link to quality content and stop worrying about SEO. Period.
Discovered via theCLIKK.
Related: Not sure how to curate relevant content? This Thrive Global article breaks it down and offers helpful tips.
Also Related: Curate? Create? Or Both? Check out these tips to blend the strategies.
The Benefits Of Curation For Small Business
We obviously love content curation, and our pal Scott Rogerson from UpContent recently nailed just why curation is so important for small businesses. The article or and video discussion of the topic are both on this page).
He identifies curation benefits like:
Read more here.
Related: This Hubspot article identifies 10 (actually helpful) tools you can use for content curation.
