How often do you use your social media scroll for content curation? This Cohley article explains how to make it productive.
Discovered via Brand MVP.
Advanced Curation
Content curation is constantly evolving and expanding. Here are a couple of ways you as a creator can go deeper in your curation.
Note: We included a curation tool round up in this section last week and later found out is extremely dated. Sorry about that. Lesson even curators for a curated newsletter by a brand called Curated need to remember: Just because the date is recent doesn't mean the content is. Mea culpa.
Have You Honed These Curation Skills?
This guide to interviewing for a curator role is packed with tidbits you might be able to apply to your current curation practices.
“Not everything shared in your community is gold, but once you spot it, you need to store it. That’s community curation in a nutshell.”
In this Rosieland article, Kourosh Ghaffari makes a case for “community curation” by explaining what it is, how to do it well, and why it adds value to your newsletter.
In essence, it’s about capturing insights within a community by paying close attention to the conversations members are having and capturing high-value exchanges to either store in an idea repository, to share in some way, or to shape your thoughts and the content you create for your audience.
But WHY should you curate content? This BlogDrip article explains how good curation can actually grow your brand and details the what, how, how often, and where (plus it offers examples that help).
Psst: This is one of many, many “What is content curation and why should you do it” articles we stumble across. It’s not particularly groundbreaking, but I know we have a handful of new subscribers each issue who are looking for this sort of article and it’s strong enough to recommend. If you want more like these, check out what else we’ve shared in the Curated category.
Balancing Curated And Original Content
Do you spend more time creating or curating? Jonathan Gandolf offers 4 strategies to help achieve balance:
Learn what these mean here.
Sarah Sain challenges curators to truly evaluate the content they share. Evaluation includes asking if your content:
Dig deeper here.
7 Expert Curation Strategies To Try
Finally, a really strong piece about content curation (as opposed to the “value of curation and top tools for doing it” commodity pieces we see so often)!
In this recently refreshed Content Marketing Institute article, Ann Gynn writes about 7 ways to curate and distribute content, with real examples.
Note: Sharing a list of links is the most basic approach.
Real Life Examples Of Content Curation
Looking for curation inspiration? Massimo Chieruzzi offers examples of newsletters, social media accounts, and websites that are leveraging content curation in this article.
Another Guide To Content Curation With Tips
It feels like the web is experiencing a deluge of this particular type of article.
The setup is pretty predictable:
What is content curation, its benefits, and how do I do it?
I include them for the Opt In Weekly first-timers looking to master curation.
In this rendition, we’re told that the result of high-quality content curation is that “Your audience stays engaged.”
Well, yes.
But the best advice is probably hidden in a list of best practices (even if it’s worded a little awkwardly):
“Discuss about what you share and give your own point of view so that your unique brand voice shines through.”
Aka: Really good curation should include your spin on why you think it’s worth your reader’s time. (Even if it’s as simple as me writing that this article is par for the course of articles about content curation, but does contain this little gem.)
Read the rest here.
Discovered via UpContent.
