“Ow! Ow! Ow! Ow! Ow!”

It was 3 a.m.

My just-turned-10-year-old was shaking and crying in my bed beside me.

Her ears were hurting.


Even after a trip to the pediatrician.


And some acetaminophen.

For the swimmer’s ear infection she was experiencing.

She couldn’t get comfortable.

It was as if she was a woman in labor, experiencing contractions.

The pain came in waves.

If you’ve ever held a child through intense pain,

Wished you could absorb it and take it from them,

Felt the weight of sleep deprivation,

And showed back up at the doctor the morning after,

Then you know my plight.

Apparently she had some mucus and debris in her outer ear canal keeping the drops from working well.

And the solution was either continuing the same approach and waiting through the pain…

Or having the doctor insert wicks.

They’re little compressed sponges that expand when you add drops and ensure that the medicine actually touches what it should.

Imagine your child walking around with foam earplugs.

It was still a rough day.

The process can only be accelerated so much and we’d not slept much the night before.

But we got a few more hours the next night and last night she didn’t wake up once.

I’m drafting this after a full night’s rest, and considering…

… how this can be related to newslettering:

Your subscriber is the child in pain, trying to get better but not experiencing success at a desired pace.

Can your newsletter be a wick?

Can you get them…

…the information they need

…the strategies they should try

…and the best advice

…faster than going it alone?

Evaluate your next issue.

Will it help your reader bypass pain?

Will it help them sleep through the night?

New motto: Be wicked good.

Ashley Guttuso  

Newsletter Tips


LinkedIn Marketing Tips From LinkedIn

Newsflash: LinkedIn can be used organically for demand gen.

Here are some success tips I’ve seen shared lately:

Nick Bennet and his coworkers did a little LinkedIn experiment... and figured out they could generate revenue without talking about their company. Check out the results here.

Posting consistently is key. ​​Justin Simon explains how you can batch create content in 5 steps.





Want To Succeed As A Publisher?

This week’s Publishing Insights look at what publishers are doing right… and how you can take what they’re doing and apply it to your publication, too.


Money Matters

Curated News Curated News

Create An Intro Or Signature Category To Personalize Your Newsletter

Hey, everyone. Seth with Curated Success here.

Adding a face to your newsletter’s brand can be a great way to make your newsletter feel more personal and increase engagement. You can easily do this in Curated by adding an introduction or signature category that includes a profile picture and a note from you to your readers.

Here’s how to create an introduction or signature category:

  • Go to your Settings in Curated
  • Scroll down to the Issue Content section and select Categories
  • Click New Category and create an introduction or signature category (name it something that matches your tone)
  • Once created, click Look and Feel to the right of it
  • Choose a Header Style that includes an icon
  • Upload an image of yourself to act as the profile picture (we recommend a width of 100)

What you include in your introduction or signature is up to you. It can be a longer introduction like Ashley does with the Prologue, or it can be a brief greeting like Dawid from Software Testing Weekly does.

If you have any questions about this, let me know!


New to Curated? Make a copy of this Getting Started with Curated Checklist to help launch your newsletter (public, private, or paid).


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Like this newsletter?

Let me know. Reply, email me at Ashley[at], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Happy newslettering,

Ashley Guttuso