Stuck in a storytelling rut? Try replacing your “and thens” with “but” or “therefore.”
This TikTok from Story First Media explains why and how it works.
Looking for some fast ways to improve your writing? Josh Spector says the 6 tips in this 9-minute video are quick, simple, and make a difference.
Prioritizing Keyword Search Volume Results In Mediocrity, Google Says
How do you choose content topics? While keyword search volume lists can be helpful, they can also lead to mediocre content. So what should you do instead?
John Mueller recommends focusing on topics that match your expertise and passion.
“In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for—especially if you don’t know the topic super well.”
Full article by Barry Schwartz here.
Discovered via Marketer Crew.
A Simple Storytelling Framework
Manasvi Soni offers a straightforward framework designed to help you become a better storyteller.
Discovered via Marketer Crew.
These 14 writing tips from Marketing Examples can help you nail conversational copywriting. A few of my favorites:
Discovered via For the Interested.
“Reading other people’s copy is like driving in an unfamiliar city: maybe you know where you’re trying to go, but you have no idea how you’re gonna get there. Writing good copy is hard because, unlike navigating a city, people can quit reading (without penalty) the moment they get lost or lose interest.”
So what do you do? Establish good navigation through “roadmapping” and “signposting”.
Discovered via theCLIKK.
Steven Pinker, Harvard Linguist and bestselling author, did writers everywhere a favor and tweeted these 13 tips. Here are a few of my favorites:
Check out the full list in this Inc. article by Jessica Stillman.
Discovered via theCLIKK.
Are Headline Best Practices Actually Best For You?
We know to create content specifically for our audiences…so why do we default to “magic formulas” when it comes to headlines?
Ann Gynn explains how to craft headlines based on your goal and your audience instead.
Discovered via theCLIKK.
Is there a “right” length when it comes to blog posts? Margarita Loktionova explains how to determine your optimal length and includes pros and cons of long-form posts here.
Discovered via theCLIKK.
“Copywriting is a money-printing skill.”
On his Twitter, Tanmay Singh Chauhan put together a thread of 10 copywriting websites designed to help you master the skill.
Discovered via Marketer Crew.
