Be honest, how often do you scroll social media, take a “break”, or do literally anything else besides sit down and write? If you’re a procrastinator, this infographic by Hubspots’ Caroline Forsey could help you get back on track.
Discovered via theCLIKK.
Have You Tried These Blog-Ending CTAs?
It’s no secret that ending your newsletter or blog post with a CTA is a good practice, but it’s easy to get in a rut. Jackie Pearce lists 6 types of CTAs you can try here.
Discovered via The Write Life.
Dumb It Down
Is your writing too complicated? Here are 2 resources designed to help you simplify.
Josh Spector of For the Interested tweeted 13 ways to stand out, including storytelling, humor, and desire. Full list here.
Discovered via For the Interested.
In this Search Engine Lab article, Michael Bonfils identifies 4 personality types: dominant, influential, steady, and compliant. He then explains how you can write content around these psychological traits to develop bonds and make your reader feel seen and understood.
Discovered via theCLIKK.
Lessons From Francis X. Clines
“You’re always imagining whether you’re getting in the way of the reader or not. So you picture yourself staying out of the reader’s way, but also conveying what you thought was the most interesting thing, particularly the most interesting feeling. You know when you have an honest reaction.”
In this Poynter article, Roy Peter Clark shares writing advice from late NYT writer Francis X. Clines.
Discovered via American Press Institute.
Improve Your Marketing With Copy
(Good) copywriting can improve your marketing. The Wiz details 8 copywriting principles to help you become an expert marketer:
Discovered via Marketer Crew.
Is Your Copy Shepherding Your Reader?
Have you noticed messaging you used pre-pandemic is no longer working in today’s climate? Michael Stelzner recommends that post-pandemic copy should focus less on FOMO and more on guiding (or shepherding) buyers to make beneficial decisions.
He then breaks down the PASTOR framework:
Learn to wield your herding staff here.
Discovered via Smart Brief on Social Business.
Have You Tried This Writing Trick?
Here’s some writing advice from Derek Sivers:
“Try writing one sentence per line.”
Why?
It helps you judge each sentence on its own, vary sentence length, move sentences, and see first and last words.
Don’t worry. You can combine sentences into paragraphs after you’ve written them new line by new line.
Unless you don’t.
Discovered via Growth Marketing Weekly.
People will skim your newsletter, but that’s not a bad thing if you write with the assumption they will. Sonia Simone explains how effective subheadings make writing and reading easier.
Discovered via Growth Marketer Weekly.
