Do you ever feel like the writing process is “labor and wait”?
So did Austin Kleon until he took a deep dive and came up with this new perspective:
“You don’t cease labor and wait, you labor and wait, laboring while you’re waiting.”
It’s less (or more) laborious than you think.
Discovered via Ghost Newsletter.
17 Straightforward Copywriting Tips
Marketing Examples put together these 17 straightforward copywriting tips.
A few of my favorites are “don’t kill your personality,” “find the tension,” and “write scannable copy.”
Reach Your Full Storytelling Potential
Want to be a better storyteller? Gianni Cara lists 7 storytelling resources to help you tap into this “superpower.”
They include
Discovered via Marketer Crew.
Bradley Stevens knows how frustrating it can be to create great content only to have no one read it. He created the PAS formula (Problem, Agitation, Solution) to help you make sure your readers stick around. Here’s the key:
“If readers aren’t sticking around to read your content, it’s because they haven’t immediately identified a reason to stay. They need to see value immediately.”
Discovered via Growth Marketer Weekly.
Have You Tried This New Writing Tool?
I’m always on the lookout for new tools, and this one looks interesting. Writings is a tool designed to help writers write, organize, and share content while eliminating distractions and clutter. If you test it out, let me know what you think.
Discovered via Marketer Crew.
5 Strategies For Overcoming Writer’s Block
Do you ever struggle with writer’s block? Here are 5 ways from Ghost to get “unstuck”:
Here’s one I think should be added to the list: read something that inspires you.
Discovered via Ghost Newsletter.
“Neuro copywriting is the process of crafting a marketing text to appeal to human psychology, thus influencing engagement and motivation to learn more and purchase.”
This CMI article by Olesia Filipenko explains 7 neuro writing tactics you can use to influence your audience.
Discovered via Social Media Today.
Should You Create Unique Brand Language?
“Crafting a unique language around your brand, community, and content can help your offering stand out, increase customer loyalty, and add an element of playfulness to your work.”
This Ghost article explains how to use unique language and offers examples from different industries.
Discovered via Ghost Newsletter.
Radically Rethink The Way You Write: Use Smart Brevity
Is your writing actually keeping people’s attention? Axios co-founder Jim VandeHei shares how to say more with fewer words in this Ted Talk.
Discovered via For the Interested.
Are you using SEO tools wrong? Jessica Malnik has written over 1,000 blog posts and explains how SEO tools shouldn’t be used as a crutch, instead she advocates using them in your editing process after you’ve already written a draft with a unique point of view.
