What’s Your Headline’s Quality Score?
Writing a headline? This tool is pretty handy. You just copy and paste your headline in and it gives your headline a score, highlights the strengths, and offers suggestions for improvements. Then, of course, you get to decide if you want to follow its advice.
Discovered via For the Interested.
Find Your Voice Influencers (And Avoid Some When Writing)
When it comes to voice, this is what Ann Handley, writer of Total Annarchy, reminded us in her last issue:
“You are what you read.”
We tend to pick up the writing styles of authors we are reading. So be careful who you read when you’re trying to write because their voice and tone is will likely flow into your words.
It’s a bit like when my southern accent drops around northerners then returns the moment my brother calls me.
Copywriting Tips, Twitter Edition
Check out these 10 copywriting tips Jeremy Moser tweeted. He included examples (yay!).
My favorite?
“When writing copy, read your words out loud. If you wouldn't use those words in real conversations with customers, eliminate them.”
Struggling to find focus? Scott Myers came up with a writing trick called the six-word test to help.
Discovered via For the Interested.
If you’ve subscribed to Opt In Weekly for a while, you know I’m big on being vulnerable and connecting with your audience. This sometimes means you need to be a good storyteller, but your stories don’t always have to be life-changing. Jay Acuzo explains how even mundane stories can be gripping here.
Discovered via For the Interested.
Don’t Let Bad Copywriting Kill Good Content
Your newsletter may be full of great content, but Justin Welsh believes that if you make these 4 copywriting mistakes, none of that matters.
Discovered via Marketer Crew. Note: This link is correct but appears to be broken. Maybe their site is down?
6 Tips For Beating Writer’s Block
Roy Peter Clark has written or edited TWENTY books, so he knows a thing or TWENTY about writer’s block. He recommends that when we get it, we should:
Get the full breakdown here.
Discovered via American Press Institute.
Does it ever feel like the minute you sit down to write you’re overwhelmed with distractions? One of these 13 writing apps compiled by P.J McNulty might help.
Discovered via The Write Life.
Tips are great, but real-life examples are better. This Twitter thread by GrowthMarketer on how to be a better copywriter has both.
Discovered via GrowthMarketer.
Is Your Grammar Causing Issues?
How important is good grammar in your newsletter?
“If your reader has to constantly pause to reread what you’ve written because of grammar issues, they’ll get bored and may give up entirely.”
I don’t want people giving up, and I bet you don’t either. Learn how to fix these mistakes in this article from The Write Life.
