What Curators Can Learn From Martin Scorsese
In this article, Matt Goldberg explains why Martin Scorsese advocates for human curation over algorithms. While the focus is on streaming services that use algorithms, I don’t think it’s much of a stretch to say that the same applies to curated newsletters.
If I want to know what an algorithm thinks I will enjoy reading, I’ll go check out my Facebook feed. If I want to know what a particular person or business (one that has earned my trust) thinks I will benefit from, I subscribe to their newsletter.
A Playbook for Leveraging Curated Content in Enterprise Sales
John O’Connell provides a solid case for using curated content in the enterprise sales process in his piece on the UpContent blog.
“There are two important stipulations to that, however. First, make sure that the content you are posting ties in some way to your company’s value proposition. Second, make sure that your commentary explains how the content connects to what you offer customers. This will let those engaging with what you share know that you have an interest in their industry, and that you have solutions to their pain points.”
Agreed.
The tips in this article, from sharing curated content with specific clients to build and deepen relationships to becoming a strong digital listener who understands those clients, their businesses, and their industries well enough to speak intelligently to their needs, are worth reading.
Do You Curate Inspiring Content? You Should.
The team at UpContent recently posted some tips for curated newsletter creators. You’ll want to check it out if this is the type of newsletter you write, or if you’re considering this approach.
I’m loving their emphasis on curating inspiring content (as opposed to just content that contains a particular keyword).
“No one bothers to spend much time at all with a newsletter or other piece of content that is not engaging. Everyone has different tastes and preferences when it comes to what they want to read about, but content that is uninspiring will quickly be discarded for something else. There is a nearly limitless supply of material available to view on the Internet, so it is not at all surprising that people expect the best from the content they view.”
How Janel Loi Curates BrainPint
We all have our ways of sorting through content for the next issue. Check out how Janel Loi curates BrainPint.
You might find some news ideas as you read through her process.
A Should-I-Create-a-Curated-Newsletter Decision Tree
Demian Farnworth created an easy way to figure out if you should launch a curated email newsletter over on CopyBlogger. I know, I know. It’s from 2015, but the thought journey you should take still holds solid.
If you’re considering curating a newsletter (or already have a curated newsletter), this decision tree and the article it accompanies will be helpful.
Image credit: Like this infographic? Get content marketing from Copyblogger Media that will give you an unfair business advantage.
Don’t Make These Curation Mistakes
Content curation is a powerful way to share quality links and build credibility, but are you doing it the right way?
This Social Spiker article unpacks 10 common content curation mistakes and what to do instead. Perhaps the most important one to pay attention to is failing to give proper attribution.
“Content curation is something that straddles the line of copyright infringement if it isn’t done correctly. Considering you could face thousands of dollars in fines if you are found guilty of infringing on someone else’s copyright, it’s vital to be certain you’re properly attributing all content.”
Key things to avoid:
You’ll want to bookmark this one and read through all 10 mistakes to avoid if you’re curating on a regular basis. It delves into some SEO tips, too.
What is Content Curation and Why Do You Need It?
Daniella Cavalletti explains why content curation is so effective and provides three quick tips for becoming a really great curator.
Image Source: Cavalletti Communications
Why You Shouldn’t be Afraid of Curation
This article by Jason McBride examines the future of content marketing and provides an analysis of the role curation plays (and will play) in content strategy.
“What your audience needs is a way to filter all of the information out there. While every business still needs to create amazing content, they also need to focus on curating content for their customers.
Curation means you put the best of the web together in a simple bundle for people to consume. You will want to include some of your best work too. Through curation, more people will come to trust you. They will also learn to enjoy your unique brand voice.”
While curation scares businesses who fear sending their customers away, Jason explains that curation is a sign of confidence.
Bottom line: Don’t be afraid to share the great work others are doing that will benefit your audience.
Note: I discovered this article via the UpContent newsletter.
How good are you at weeding though content and finding the stuff your audience will find truly valuable? Become the person, news source, or brand people trust to do it for them.
“With more creators, more content, and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most—or, better yet, find the people who can do the curating for us.”
Why Human Content Curation Still Beats AI
Good news. Jason McBride says that we probably don’t need to worry about AI taking over the entire job of content curation. Instead, he suggests it will assist as a first layer of discovery.
“The reality is that humans are much better tastemakers than robots. AI cannot compete with the emotional ability of humans to curate content.”
I’m thinking of asking an AI to evaluate this and respond.
