What if, in business, the goal of every single task was to grow customer trust?

Hear me out.

I had a moment the other day when I imagined every department within an organization acting as a modified extension of the customer success team.

I feel like this is applicable even for businesses that don’t have official success teams, because we all have success initiatives (read: customer happiness goals), right?

Whatever you’re doing, dearest newsletter creator, it’s part of some plan you have to make the people who receive and open your emails happy they did.

I know I certainly am. The entire reason this newsletter exists is to help you improve your newsletter. I want you to feel like Opt In Weekly delivers ideas and stories you find so helpful that you use them and achieve success.

And I know I repeat quite regularly that a newsletter is a relationship builder that scales what feels like 1:1 and makes it 1:many.

It’s because I think the depth of that relationship, how well you prove they can trust you, is the most critical key to a newsletter’s success.

Because it’s the most critical key to a company’s success.

Think about enjoyable customer experiences you’ve had.

Do you keep that subscription?

Return to purchase more?

Tell people how amazing that company is?

They’ve earned your trust.

And it’s what we should all strive to do with the words we craft in each issue we send.

P.S. In case you missed last week’s announcement, Newsletter Fest is April 12 - 16 and we’re lining up some amazing speakers and workshops. Subscribe to get updates here and share this link with your fellow newsletter creators.

Ashley Guttuso  

Screen Share

Newsletter Tips



Curated News Curated News

Reminder, the first ever Newsletter Fest is scheduled for April 12 - 16, 2021 and IT’S FREE.

Join publishers, marketers, and independent creators to learn success strategies from email newsletter experts.

Subscribe to get updates and register for sessions as they are announced.


ICYMI: We now have a Public Product Roadmap! Check out our recent releases and what’s up next.


Opt In ChallengeOpt In Challenge

Like this newsletter?

Let me know. Reply, email me at Ashley[at], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on, so you can send them the link to check it out.

Have a great week sending, y’all.

Thanks for reading,

Ashley Guttuso