Josh Spector’s offering a secret to audience growth and this week your Opt In Challenge is to try it out. Here it is in a nutshell: “Spend less time creating content and more time building relationships.”
This week, your Opt In Challenge is to check out this article about how a nature newsletter is achieving a 70% open rate (by Alexandra Turner), and consider if you could use similar strategies.
TL;DR: They’re publishing something people can’t find elsewhere (focusing on local news and science and reports) AND reading and rounding up news stories so subscribers don’t have to (aka curating).
Discovered via American Press Institute.
No matter which platform your readers use to receive email, they should be able to experience the best version of your newsletter. This week your Opt In Challenge is to read this article on the differences between Gmail and Apple Mail, and consider some design tweaks if needed.
Discovered via Email on Acid.