What if, in business, the goal of every single task was to grow customer trust?
Hear me out.
I had a moment the other day when I imagined every department within an organization acting as a modified extension of the customer success team.
I feel like this is applicable even for businesses that don’t have official success teams, because we all have success initiatives (read: customer happiness goals), right?
Whatever you’re doing, dearest newsletter creator, it’s part of some plan you have to make the people who receive and open your emails happy they did.
I know I certainly am. The entire reason this newsletter exists is to help you improve your newsletter. I want you to feel like Opt In Weekly delivers ideas and stories you find so helpful that you use them and achieve success.
And I know I repeat quite regularly that a newsletter is a relationship builder that scales what feels like 1:1 and makes it 1:many.
It’s because I think the depth of that relationship, how well you prove they can trust you, is the most critical key to a newsletter’s success.
Because it’s the most critical key to a company’s success.
Think about enjoyable customer experiences you’ve had.
Do you keep that subscription?
Return to purchase more?
Tell people how amazing that company is?
They’ve earned your trust.
And it’s what we should all strive to do with the words we craft in each issue we send.
P.S. In case you missed last week’s announcement, Newsletter Fest is April 12 - 16 and we’re lining up some amazing speakers and workshops. Subscribe to get updates here and share this link with your fellow newsletter creators.
A Newsletter In A Newsletter
When I went to create this issue, I realized I’d collected an entire newsletter worth of articles for this category. There’s so much going on in the world of media, especially in the revenue wars.
So I’m trying a little something different today. I’ve ordered these notable headlines to capture the current state of publishing. It’s a narrative at a glance, if you will.
- Digital media companies need an eye toward adaptation, not just innovation
- The Texas Tribune aligns product and editorial for audience retention
- As newspapers close across Chicago suburbs, one local nonprofit newsroom steps in
- They launched a newsletter to cover immigration under Trump. Now they’re ready to expand
- 6AM City is expanding nationally in 2021
- Journalists are grappling with their relationships to big tech companies. It’s time for academics to do the same
- The old news business model is broken: Making Google and Facebook pay won’t save journalism
- Facebook blocks news in Australia over government plan to force payment to publishers
- Google agrees to pay for (some) Australian news
- Google is going to start paying UK publishers for news
Let me know what you think of this approach.
Reminder, the first ever Newsletter Fest is scheduled for April 12 - 16, 2021 and IT’S FREE.
Join publishers, marketers, and independent creators to learn success strategies from email newsletter experts.
Subscribe to get updates and register for sessions as they are announced.
ICYMI: We now have a Public Product Roadmap! Check out our recent releases and what’s up next.
Like this newsletter?
Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.
Have a great week sending, y’all.
Thanks for reading,