ProloguePrologue

Are you truly thankful for your subscribers?

Iā€™m sending a message of Thanksgiving this week because Iā€™ll be taking next week off for the holiday.

Weā€™re going to head to a mountain cabin with my parents and my brotherā€™s family and spend the childrensā€™ week-long school holiday eating good food and adventuring.

Itā€™s become an almost annual tradition this time of year.

The last time we went we made the entire vacation as a celebration of my motherā€™s triumph over breast cancer.

This time, it feels like a celebration of simply being alive and past the worst of the pandemic.

Iā€™m looking forward to the memories.

Each meal.

Each game.

Each hike.

Each smile.

Each time a child says something wonderful, like when my youngest got in the hot tub last trip and said, ā€œAh, this is the life.ā€

Each giggle that type of thing gives the grandparents, who are so very in love with their young descendants (that oneā€™s for you, Mom and Dad).

Several weeks ago I mentioned how Dennis Shiao advises us all to take newsletter unsubscribes personally.

This week, as I contemplate thankfulness, it feels appropriate to focus on something simple, yet challenging:

Be thankful for your subscribers.

The real people on the other side of your letter, experiencing the world you are creating for them issue after issue.

Show them you appreciate their attention.

Their smiles.

Their willingness to go on this adventure with you.

Itā€™s easy to get caught up strategizing how youā€™ll double your subscriber count.

Which tactics might yield the fastest growth.

But donā€™t forget that if each person already subscribedā€”already along for the rideā€”is having an amazing time, they could each be inspired to invite a friend. That alone would double subscriptions in the best way possible: word of mouth referrals from engaged subscribers.

I want to thank you for inviting me into your inbox each week and let you know I appreciate the honor of your attention.

Thank you especially to those whoā€™ve shared Opt In Weekly with other newsletter creators.

The team at Curated.co is on a mission to empower you with resources to fuel your processā€¦ because we appreciate you.

This weekā€™s issue has me contemplating the newsletterā€™s place in the evolution of journalism, the power of word-of-mouth marketing, and the value of each and every subscriber. I hope you enjoy it.

PS: If you read last weekā€™s report on the status of my daughterā€™s middle school honor society woes, you might be excited to learn that the registration deadline was extended and sheā€™s in. Iā€™m thankful for that, too!

Ashley Guttuso  

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Like this newsletter?

Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. Iā€™d love to know what you think.

Happy newslettering,

Ashley Guttuso