I’ve got a problem.

I really, really hate creating something that isn’t considered unique and memorable.

If you want to watch me spiral into misery, tell me to go do a thing the way someone else did a thing.





I dread mediocrity.

And, even more, I NEED whatever I create to stand out.

Which brings me to a current project that I’ve decided to share with you because I think you can help me:

Curated’s website is now on Webflow and I can actually make changes to it (it used to be inside the app’s codebase).

We went ahead and added our free tier to the site to communicate that loud and clear via CTAs (calls to action buttons like “Start for Free”).

Next, I’m planning to update the Features page. Here’s where my problem comes into play: I don’t want a boring list of features with meh descriptions.

I want to focus on the results those features help newsletter writers achieve.

I want narrative.

AND I want site visitors to feel like it’s easy to navigate to the features that would most benefit them (it’s not the same for every persona).

So before I just go write and design it the way I think it should be communicated, I thought I would ask your opinion. It’s really important to me that we don’t just assume you value a feature for what we think it does for you, but that we understand what you use it for and why you like or don’t like it.

So I’ve created a Google Form that asks you to rate how important a feature is to you and explain why you like having it.


It’s for newsletter creators.

So I can understand and serve you better, even if you don’t use Curated.

I would be insanely grateful if you took a few minutes to fill it out and doesn't require an email address. You can rank and type responses, just rank, or just type a few–it’s up to you how detailed you want to get.

Here’s a list what’s included:

  • Link collection
  • Issue builder
  • Optional publication site
  • Customizable template
  • Content categories
  • Analytics
  • Subscriber reports & management
  • Sponsorships
  • Paid newsletters
  • Private newsletters
  • Unlimited publications
  • Unlimited users with permissions
  • Affiliate program
  • Deliverability

The newsletter lessons in this?

  1. It’s ok to ask your readers to tell you what’s important to them. In fact, it’s critical.
  2. Don’t settle for doing things that blend in. Figure out how to stand out.
  3. Always give your readers something in exchange for their feedback. This week’s issue has some solid tips, a handful of deliverability acronyms, and beaucoup curation tool comparisons. I hope you find something valuable.

Thank you for indulging me in this request.

I’ll be back to more relevant storytelling next week.

Ashley Guttuso  

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Newsletter Tips





Money Matters

Curated News Curated News

Add A Description To Your Sponsored Categories

Hey y’all, Seth here.

This week, we released a way for you to add a description to your sponsored categories so potential sponsors can learn more about the different sponsorship opportunities you offer.

This feature was inspired by Curated users who have multiple sponsored categories that need unique descriptions.

To add a description to your sponsored links,

  • Go to your publication’s settings
  • Scroll down to the “Sponsorship” section
  • Click “Pricing and Inquiries”
  • Add optional descriptions to the “Description” box under each sponsorship category

ICYMI: You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.


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Like this newsletter?

Like this newsletter?

Let me know. Reply, email me at Ashley[at], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on, so you can send them the link to check it out.

Have a great week sending, y’all.

Ashley Guttuso