Learn How To Build a 7-Figure Newsletter
Ethan Brooks spent 6 months interviewing top newsletter creators. Now, he’s explaining how you can build a 7-figure newsletter, too.
Discovered via Publisher Weekly.
Considering Paid Subscriptions?
This top 10 list offers reasons why publishers should consider paid subscriptions, starting with a way to monetize adblockers.
Psst! We launched paid newsletters for Curated.co if you want to check it out.
What Are Programmatic Native Ads? And Should You Use Them?
Ioana Dulcu makes the case for programmatic native ads in newsletters. Essentially, it’s AI assisted native ads, which should combine native ads (ad content that aligns with editorial content) and programmatic placement (using an algorithm to show people who’ve clicked similar ads in the past an ad they’re likely to like).
Publishers would place code into their newsletter templates just once, and then let an ad server automatically show relevant ads to subscribers.
I’m skeptical. Especially considering the source sells this service.
Thoughts?
A 4-Step Process for Estimating Membership Revenue
Ariel Zirulnick and Joseph Lichterman break down membership as both a source of revenue and a social contract in this edition of The Membership Muzzle Project.
If you’re thinking of monetizing, this practical 4-step process for forecasting opportunity for membership revenue could help:
Step 1 Calculate total addressable audience
Step 2 Estimate monthly unique users and monthly site visits
Step 3 Estimate newsletter subscribers
Step 4 Set targets to convert newsletter subscribers to paying members
Discovered via Publisher Weekly.
Related: Does your subscriber landing page need help? Check out these 7 tips designed to increase subscribers.
The First NFT-Funded Newsletter
NFT’s (non-fungible tokens) are like the trading cards of the digital world. Someone can create something digitally (gifs, articles, etc.), and sell them as NFTs.
Media companies have made some money this way selling cover art and such, but, for the first time, a newsletter creator proved the concept that NFTs could support a small media company.
Kyle Chayka’s newsletter Dirt made $33,000 in a week.
Instead of the standard paid subscription approach, NFT buyers were given tokens that gave them access to exclusive membership content.
Discovered via Editor and Publisher
🎥 How Lenny’s Newsletter Grew To $500K/Year
Lenny Rachitsky walks David Perrell (and viewers) through his newsletter growth story in this video.
Lenny writes a weekly newsletter about product and growth. He angel invests, advises, and was previously the Growth PM at Airbnb.
They talk about:
Note, I discovered the slide deck for this video via Publisher Weekly, but tracked down the YouTube version so you can hear Lenny present.
Could This Be The Internet Of The Future?
In this article for Wired, Jason Parham describes a future internet where nothing appears without approval, there are no algorithms, no ad tracking, and no public-status markers.
“The next frontier is a world where everyone is an influencer, and we are all just paying for, and being paid for, a litany of perfectly curated feeds.”
Hello, creator economy.
Want To Earn Revenue With Affiliate Links?
Ali Montag’s guide to getting started with newsletter affiliate links over on the Newsletter Crew site provides recommendations and advice for adopting this model.
Full disclosure: I’m a Newsletter Crew fan, but not an affiliate. 😉
Looking For Newsletter Sponsors?
Try one of the companies from this round up of sponsorship matching and management resources from Inbox Reads.
They’ve included a short summary of each tool listed here.
Wait, Is Facebook Saying It Won’t Always Be Free?
With the rollout of App Tracking Transparency, Facebook’s hoping to minimize the number of people who opt out of being tracked. What’s interesting is the language they’re using in their notifications to do that:
“We use information about your activity received form other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”
Remember when Facebook was “free and always will be?”
The advertising landscape is shifting. For those who run sponsorships in your newsletters, this could mean a rise in demand to reach your established audience. Stay on top of IDFA Apocalypse news.
