How One Newsletter Creator Doubled Profits
Nick Wolney started “launching,” (aka making offers to his readers) every month and doubled his annual revenue. Take a look.
Discovered via For the Interested.
Founder Story: How The Creator Of The Curious Bunch Newsletter Creator Began Monetizing
Vidya P. shares how she made $1,400 since May with her side-hustle newsletter The Curious Bunch in this article. Sponsorships and classified ads comprised $1,100 of her total newsletter income. Note: she's currently an intern at Swapstack, which pairs newsletter publishers with sponsors.
Insights Into A Successful Newsletter Ad Playbook
Want to write newsletter ads that convert? Learn how Bobby Durben drove millions in sales for The Hustle.
User-first Models Key To Successful Subscription And Membership Programs
Samuel Ketch advises us to find out what readers value and will actually pay for. Here’s how.
Discovered via Editor and Publisher.
Demystifying A New Business Model: Community Tokens
Tired of traditional business models? So was Joe Pulizzi. In 2021, he launched The Tilt with the community token in the center of his model. But, what are community tokens?
“Linked to a company, organization, or person, tokens can enable holders to get perks from the issuer.”
That’s great, but how does that translate to income for newsletter creators?
In short:
“If value is created and a community begins to adopt the token, the price of the token may go up (supply and demand).”
These tokens can then be converted to cash. Learn more about it from Joe here.
A Shift From The Attention Economy To The Creator Economy
Clara Lindh Bergendorff writes about a trend newsletter creators are tied to: we are slowly shifting from ad-based revenue models (the attention economy) to platforms based on entrepreneurship and creativity (the creator economy).
“The dollars and the power is shifting from the Attention Economy to the Creator Economy, from the audience to the community, with individual talent unbundling big corporations in the creative space.”
Are you part of the shift?
Why We Should Think Of Newsletters As Assets
From sponsorships to advertising, it’s clear to business owners and advertisers alike that newsletters are assets. Stefan Von Imhof breaks down the economics of newsletters, from ad pricing to arbitrage to metrics, in this article for Alternative Assets.
Note: I think the audience here is entrepreneurs who are less familiar with the genre and exploring investing in the industry, but creators will still get some good info out of it.
Tips And Inspiration For Creating A Lucrative Newsletter
6 years ago, Glen Allsopp wrote an article about creating and monetizing a blog. Now he’s offering tips for building a lucrative newsletter (if that’s not an indication that newsletters are today’s blogs, I don’t know what is).
This new iteration of the story also includes many inspiring newsletter examples, including:
Discovered via Inbox Reads.
Related: For more inspiration, check out what these creators are doing to earn six figures, discovered via For the Interested.
If You Want Readers To Pay, Start With These Measurements
Wondering which of your readers will actually pay for content? The metrics included in this What’s New In Publishing article by The Fix might help. They suggest:
Discovered via Publisher Weekly.
8 Tips On Launching A Paid Subscription (And Making It Successful)
Josh Spector put together this great list of tips for launching a paid subscription. It applies to paid newsletters, communities, and products.
I love how he presents a point then clearly describes “How to do it.”
Click through to learn from Josh's expertise.
Related: 5 reasons why people will pay for your content with examples of paid newsletters that are doing it right now. Discovered via For The Interested
Also Related: A guide for pre-launching your online course & growing your email list.
