A Newsletter Expert’s Insights On Monetization
Ethan Brooks spent 2 years writing for a multi-million dollar paid newsletter and is using his experience to tweet:
Discovered via For the Interested.
Pricing Your Newsletter Or A Product? Consider This Advice
This First Round Review article explains why pricing is key and monetization often fails.
“‘But the root of all innovation evil is the failure to put the customer’s willingness to pay [WTP] for a new product at the very core of product design. Most companies postpone pricing decisions until after the product is developed. They embark on a long, costly journey of hoping they’ll make money rather than knowing they will,’ Ramanujam says. ‘You can ensure your product not only stays alive, but thrives, by talking with customers early in the product development process. If you don’t, you won’t be able to prioritize the product features you develop, or know whether you’re building something customers will pay for until it’s in the marketplace.’”
Discovered via For the Interested.
Is Data Privacy A Perk Of Running A Sponsored Newsletter?
This Marketing Dive article (sponsored by Paved, which matches newsletter creators with advertisers) makes a case for newsletter sponsorships as the way to go if you’re hoping to both tailor your message and uphold data privacy.
Discovered via Marketing Dive.
Should Publishers Get Into NFTs?
NFTs debuted in 2021 and publishers are trying to determine how to add them to their business mix. How can we make the most of the opportunity?
Looking back is a good place to start, and Kayleigh Barber does just that in this Digiday article.
What’s next? Chris Sutcliffe shares how publishers have been testing NFTs and questions sustainability.
The Ultimate List of Newsletter Sponsors
Who Sponsors Stuff tracked down the top 100 newsletter sponsors of 2021 and is sharing who they are here.
What does it take to monetize your newsletter? Probably not what you think. This Marketing Dive article identifies non-negotiables like trust and transparency.
Discovered via Marketing Dive.
Are Your Ads Priced Correctly?
How much should you charge for ad space in your newsletter? Esmé Ara'resa doesn’t have all the answers, but she does share possible models and insights in this recent Newsletter Crew article.
Discovered via InboxReads.
Finding Meaning In The Creator Economy
What does it mean to be a “creator” in the creator economy? Nadia Eghbal unpacks her thoughts here.
Discovered via Ghost Newsletter.
Is There A Secret To Reader Revenue?
What is the ideal formula for community newsletters? Adam Stone is working to “crack the reader revenue code” in this Newsletter Crew piece by Esmé Ara'resa.
Discovered via Inbox Reads.
What Do You Think Of These Wild Money Predictions?
How do you feel about far-fetched predictions? Jeff Wilser offers 7 wild money predictions in this article for Coindesk.
Discovered via theCLIKK.
