What Should You Charge For Your Paid Subscription Newsletter?
In this article, David Ramos digs into the framework of pricing a newsletter. If you’re ready to monetize your newsletter (or even just step up your game) this could be the place to start.
He asks 4 hard-hitting questions to get you thinking:
Get ready to start crunching some numbers.
Psst! Curated will be supporting paid subscriptions soon and we’re not taking commission. Stay tuned.
Newsletter Sponsorship Marketplaces Connect Advertisers And Creators
In Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?, Hal Koss dives into the current newsletter advertising climate and explains the perks and challenges of navigating sponsorship opportunities.
Related: Learn about why newsletter advertisers opt for quality over quantity.
In addition to their regular matching marketplace, Swapstack launched a plug-and-play option that allows you to add pre-approved ads (they currently offer 3) to your newsletter.
“The Anti-FLoC Chorus Grows Louder”
What’s FLoC?
Federated Learning of Cohorts, Google’s new cookieless tracking and ad targeting method, categorizes groups of people based on site visits then enables ad targeting and measurement in aggregate, rather than individually (think behavior-based segments, by the thousands).
Some publishers, like The New York Times, are game to give it a go, but others (The Guardian, WordPress, etc.) are less keen.
Why?
“...privacy and data ethics advocates argue that, by lumping people into groups based on their online and mobile site visits, Google will create a deeper level of personal data that can be attached to other individual-level profiles. They worry the FLoC process could unfairly categorize people into groups, enabling discriminatory targeting or data use.”
Related: Learn how ads are making a comeback in the roaring 20s.
Advertising Marketplaces Connect Creators With Sponsors
If you’re navigating the world of securing sponsorships, a marketplace could be for you. This article contextualizes the current state of the newsletter advertising marketplaces.
Related: We spoke with Ryan Sager, Jake Schonberger, and Sonal Mandalia about your options last week during Newsletter Fest.
Paid Newsletter Revenue Calculator
Considering going paid? Check out this calculator from Omnipresence.
Medium Offers 75 Publishers Still On Staff The Option Of An Agreed Exit
This story explains what Medium was, became, and may never be: profitable. Paid leave layoffs were announced last week and question marks loom in the air.
How To Price A Paid Subscription Newsletter
Paid newsletters seem to be a trend these days, and it's really piqued my interest. I'm wondering how many of you feel the same way.
Why Choose Between Ads And Subscriptions?
Financial Times chief executive John Ridding has said news publishers “can have your cake and eat it” but only if they have a “robust reader revenue foundation.”
Don’t Dismiss Sponsorships. They’re “Not Boring”
Jake Singer of Swapstack explains why Packy McCormick’s goal of hitting $1M for his newsletter Not Boring isn’t so far-fetched.
“Not Boring has bucked the trend of subscription everything and instead is designed to be supported by ads. In an ironic twist, Substack—ostensibly Not Boring’s publisher—will receive exactly $0 from Packy’s work so long as he resists the temptation to turn on the paywall.”
Scroll down to the Business Model heading to get into the nitty gritty.
