A Newsletter Sender’s Guide To Deliverability
It’s not often I find solid newsletter deliverability guides written by actual newsletter senders. Usually they come from the deliverability companies.
This guide from Stacked Marketer provides thorough insights and action steps worth implementing.
Discovered via Growth Marketer.
Psst! Curated users can learn how to set up SPF and DKIM records here.
Download These 9 Last Minute Holiday Deliverability Tips from SparkPost
Inboxes are crowded this time of year. This week’s challenge is to up your holiday email deliverability.
Download SparkPost’s tip sheet for advice like
Time To Clean Up Your Email List
Yanna-Torry Aspraki delivers a few tips in this Inbox Collective article:
I love this:
“Everyone wants to reach a big audience! But just because you’re reaching more people doesn’t mean they’re automatically going to pay attention to what you have to say.”
Make Sure Your Emails Are Reaching The Inbox
Do you know if your newsletter is actually making it to your readers’ inboxes? If you don’t (or you want to make sure), your Opt In Challenge is to walk through this article by Yanna-Torry Aspraki and implement the tips included.
Discovered via Inbox Reads.
This week your Opt In Challenge is to avoid the email honeypot. Not sure what that is or how to avoid it? Check out this Selzy article by Tamara Liparteliani. Hint: it’s a deliverability trap.
Discovered via Really Good Emails.
Your challenge this week is to stay out of the spam folder. Folderly’s Vladislav Podolyako shares some high-level tips to improve your newsletter’s deliverability here. Check it out and make sure you’re taking the proper precautions.
Discovered via Really Good Emails.
Ensure Your Newsletter Reaches The Inbox
Have you spent time, resources, and energy crafting a great newsletter only to have it end up in someone’s spam folder? If so, it may be worth it to take a deep dive into improving your deliverability. Here are a few recent articles on the topic to get you started:
This issue finds itself somewhat focused on the intersection of marketing, writing, and publishing. There are some interesting voices in the mix and a challenge to leverage your content strategy (specifically writing about things your readers actually care about) to improve deliverability.
Please let me know what you think about the assortment of insights and advice included today, and, if you find yourself emotionally compelled, please share it with a newsletter creator who might find it useful.
...And we’re off!
Highlights From The July Edition Of “Not a Newsletter”
In case you’re unaware, Dan Oshinsky sends out a monthly link to a Google Doc called Not a Newsletter. This not so newslettery newsletter is loaded with news, resources, and advice.
July’s feature stories include:
Related: Email on Acid breaks down if you should us BIMI.
Are Spam Trigger Words A Thing Of The Past?
Magan Le’s article on the Litmus blog says that spam trigger words are now mostly a thing of the past. She then dives into what actually impacts deliverability and the steps you can take to improve yours.
Your Opt In Challenge this week is to review her article and Ryan Sager’s tips (video below), which explains how a GMass tool can help you through the testing process.
