ProloguePrologue

So I signed my daughters up for a day camp that I would want to go to myself.

It’s called a Young Filmmakers Workshop.

Doesn’t that sound AMAZING?

They’ll spend a week working in small groups to write, film, and produce mini movies to premiere the Saturday after it wraps.

They’re really excited.

The closest thing I did to this was a creative writing camp.

But I can remember the fun of spending a week learning about a craft and dorking out with other kids who cared about writing.

There’s something pretty magical about finding “your people” and really connecting as you work on a project together.

That happens for me with work projects sometimes. Those moments when it’s just so cool that you get paid for doing whatever you’re doing.

I know I’m not the only one.

That feeling also hits with Opt In Weekly, too, when readers respond and the newsletter feels a bit like a community. There are times when I get all the good feels from truly serving you.

Does your newsletter feel that way? Do you want it to?

Don’t be afraid to get a little vulnerable with your readers and welcome them into your world.

Invite them to your version of a young filmmakers workshop.

Give them a reason to be really excited to connect with someone who “gets them.”

Do it by really understanding what they care about and being helpful.

Learn what it’s like to be them.

Today’s issue is a nice mix of tips and insights from creators, marketers, and publishers who would be wonderful guest presenters for a newsletter creators workshop.

I’ll step aside and let their voices guide you.

Let me know what you think… and if you’d be interested in attending a small group newsletter makers workshop at some point. I feel a new project coming on.

Oh, and if you want to listen to me babble about newsletters on a podcast for industrial marketers, check that out here.

Ashley Guttuso  

Screen Share

Newsletter Tips

Newsletter Guide Roundup

It seems everyone is publishing a guide to help you start, strategize, and grow your publication. I’ve gathered a few standouts offering different perspectives:

💌 Newsletters are “In” Again

ZeroBounce jumps right in to cover why newsletters are “coming back” and offers practical insight into the benefit of newsletter strategy, why customers prefer newsletters, and how to create bite-sized newsletters, long-form content, and excellent designs.

🛫 Take Your Newsletter to the Next Level

This Newsletter Guide provides information on everything from getting started and choosing the right type of newsletter to monetizing and evaluating success.

🌱 Grow Your Email List

This HubSpot article (that I discovered via Really Good Emails) narrows in on growing your email list with 39 ideas to do so, including segmenting, creating bonus content, and using social media.

 

Marketing



Writing

Publishing

The State Of News Newsletters

Who’s set to triple in size this year? 6AM City, aka “the fastest-growing newsletter-first media company.”

Local business newsletter, The Charlotte Ledger, is on pace for $175,000 in annual revenue.

Bloomberg is launching newsletters centered around two of its top reporters.

Gift me a news story? Now New York Times subscribers can.

 

Money Matters



Curated News Curated News


ICYMI: We released paid newsletters!

You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.

 

Opt In ChallengeOpt In Challenge

Like this newsletter?

Let me know. Reply, email me at Ashley[at]optinweekly.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Also, I’d appreciate it if you shared it with fellow email newsletter creators. All archived issues will be available on OptInWeekly.com, so you can send them the link to check it out.

Have a great week sending, y’all.

Ashley Guttuso