Ideas To Implement For Buyer-Led Content Experiences
Ann Gynn with Content Marketing Institute has noticed a trend: buyers want control of the sales process and self-service content is the answer.
Have You Experimented With Short-Lived Marketing?
Could short-life content that quickly disappears work for your brand? Kati Bhitrakorn with Vogue Business explains how it works.
Discovered via Smart Brief on Social Business.
Free Content Marketing Tool Alert
MarketMuse released a free version of their AI and machine learning tool for content creation and optimization. Read about it in this SEJ article by Roger Montti.
Marketing Advice From LinkedIn (2 Posts)
Erin Balsa shared her process for optimizing existing content.
Camille Trent shared 6 growth marketing podcasts worth listening/subscribing to.
Create A Blog Content Strategy In 6 Steps
Katy Mrvova and Ahrefs think you should follow these 6 steps to build a blog content strategy.
Note: since newsletters are basically the new blogs, this article can double up and guide both your blog and newsletter.
Additional Note: The article title says 7 steps, but I only see 6.
In this Media Post article, Ray Shultz found consumers have less faith in brands than brands think they do.
Is Performance Advertising Worth It?
It might be time to audit your ad spend. Rand Fishkin answers the question we’re all asking:
Do the benefits of performance advertising justify the costs or is it a scam?
In this Sparktoro article, he looks at why ads work, their benefits, and the case for turning them off.
“Herein lies the scam. I’m not saying ‘no one buys because of a retargeting/display/branded search ad.’ I’m saying, ‘somewhere between 60-99% of the people exposed to those ads would have purchased anyway.’”
He explains what he means in detail (including that 60-99% estimate) in the article.
Related: This Springboard article looks at how comfortable generations are with how their data is used and offers insights into the latest data-privacy legislation. Discovered via Social Media Today.
Also Related: A digital shift is in the works and the IAB US is offering advice to marketers in this article on The Drum by John Glenday
Kind of Related: Deep dive into all things Mail Privacy Protection and the evolution of email marketing in this Emfluence article by David Cacioppo. Discovered via Really Good Emails.
A Step-By-Step Process To Create A Thought Leadership Strategy
Want to be a market leader? Maybe you should try a thought leadership strategy. This Managing Editor article by Clare Chiappetta offers these steps to get it done:
Check out the (very helpful) details here.
Level-up Your Brand’s Blog
Want to blog better? These 3 articles might help.
Looking For A New Marketing Podcast?
HubSpot’s Lestraundra Alfred recently launched a marketing podcast roundup full of your next listens, including:
Check out all 27 recommendations here.
