Ideas To Implement For Buyer-Led Content Experiences
Ann Gynn with Content Marketing Institute has noticed a trend: buyers want control of the sales process and self-service content is the answer.
Jenn Chen shares how to implement a successful earned media strategy in this Sprout Social article.
Create A Blog Content Strategy In 6 Steps
Katy Mrvova and Ahrefs think you should follow these 6 steps to build a blog content strategy.
Note: since newsletters are basically the new blogs, this article can double up and guide both your blog and newsletter.
Additional Note: The article title says 7 steps, but I only see 6.
Marketing Advice From LinkedIn (2 Posts)
Erin Balsa shared her process for optimizing existing content.
Camille Trent shared 6 growth marketing podcasts worth listening/subscribing to.
In this Media Post article, Ray Shultz found consumers have less faith in brands than brands think they do.
Free Content Marketing Tool Alert
MarketMuse released a free version of their AI and machine learning tool for content creation and optimization. Read about it in this SEJ article by Roger Montti.
A Step-By-Step Process To Create A Thought Leadership Strategy
Want to be a market leader? Maybe you should try a thought leadership strategy. This Managing Editor article by Clare Chiappetta offers these steps to get it done:
Check out the (very helpful) details here.
Is Performance Advertising Worth It?
It might be time to audit your ad spend. Rand Fishkin answers the question we’re all asking:
Do the benefits of performance advertising justify the costs or is it a scam?
In this Sparktoro article, he looks at why ads work, their benefits, and the case for turning them off.
“Herein lies the scam. I’m not saying ‘no one buys because of a retargeting/display/branded search ad.’ I’m saying, ‘somewhere between 60-99% of the people exposed to those ads would have purchased anyway.’”
He explains what he means in detail (including that 60-99% estimate) in the article.
Related: This Springboard article looks at how comfortable generations are with how their data is used and offers insights into the latest data-privacy legislation. Discovered via Social Media Today.
Also Related: A digital shift is in the works and the IAB US is offering advice to marketers in this article on The Drum by John Glenday
Kind of Related: Deep dive into all things Mail Privacy Protection and the evolution of email marketing in this Emfluence article by David Cacioppo. Discovered via Really Good Emails.
Level-up Your Brand’s Blog
Want to blog better? These 3 articles might help.
Looking For A New Marketing Podcast?
HubSpot’s Lestraundra Alfred recently launched a marketing podcast roundup full of your next listens, including:
Check out all 27 recommendations here.
