Have You Experimented With Short-Lived Marketing?
Could short-life content that quickly disappears work for your brand? Kati Bhitrakorn with Vogue Business explains how it works.
Discovered via Smart Brief on Social Business.
The Investment Portfoilio Approach To Marketing Strategy
In this Ad Age article, Chris Jones compares marketing strategies to investment portfolios: what matters today might not deliver tomorrow.
Discovered via UpContent.
In this Media Post article, Ray Shultz found consumers have less faith in brands than brands think they do.
Create A Blog Content Strategy In 6 Steps
Katy Mrvova and Ahrefs think you should follow these 6 steps to build a blog content strategy.
Note: since newsletters are basically the new blogs, this article can double up and guide both your blog and newsletter.
Additional Note: The article title says 7 steps, but I only see 6.
Marketing Advice From LinkedIn (2 Posts)
Erin Balsa shared her process for optimizing existing content.
Camille Trent shared 6 growth marketing podcasts worth listening/subscribing to.
Free Content Marketing Tool Alert
MarketMuse released a free version of their AI and machine learning tool for content creation and optimization. Read about it in this SEJ article by Roger Montti.
Is Performance Advertising Worth It?
It might be time to audit your ad spend. Rand Fishkin answers the question we’re all asking:
Do the benefits of performance advertising justify the costs or is it a scam?
In this Sparktoro article, he looks at why ads work, their benefits, and the case for turning them off.
“Herein lies the scam. I’m not saying ‘no one buys because of a retargeting/display/branded search ad.’ I’m saying, ‘somewhere between 60-99% of the people exposed to those ads would have purchased anyway.’”
He explains what he means in detail (including that 60-99% estimate) in the article.
Related: This Springboard article looks at how comfortable generations are with how their data is used and offers insights into the latest data-privacy legislation. Discovered via Social Media Today.
Also Related: A digital shift is in the works and the IAB US is offering advice to marketers in this article on The Drum by John Glenday
Kind of Related: Deep dive into all things Mail Privacy Protection and the evolution of email marketing in this Emfluence article by David Cacioppo. Discovered via Really Good Emails.
A Step-By-Step Process To Create A Thought Leadership Strategy
Want to be a market leader? Maybe you should try a thought leadership strategy. This Managing Editor article by Clare Chiappetta offers these steps to get it done:
Check out the (very helpful) details here.
Level-up Your Brand’s Blog
Want to blog better? These 3 articles might help.
Combatting The “Pluralistic Ignorance” Problem
If you’ve ever nodded your head in agreement as an authority figure speaks when you really have no idea what’s going on, you’ve experienced pluralistic ignorance.
Joe Lazakus, Contently CMO, warns that using meaningless jargon can corrupt your marketing.
His solution?
“Tell stories, of course.”
Why?
Because it’s almost impossible to spout buzzwords when you’re telling a good story.
Learn more from Joe’s piece here.
