Content Strategy Q&A Series From Contently
Which newsletter format works best?
That’s one of 3 questions Joe Lazauskas recaps in this LinkedIn newsletter summary of Contently’s new Ask a Content Strategist series. I’m looking forward to future episodes.
Stop Wasting Your Customer Case Studies
What should you do with those customer case studies? Refine Lab’s Chris Walker shares what to do (and what not to do) in this 2.5-minute video clip.
Have You Tried These Word-Of-Mouth Tactics?
After analyzing nearly 500 Indie Hacker interviews, Darko identified 3 word-of-mouth tactics that work.
Discovered via Marketer Crew.
Update Your Marketing Glossary: Dark Social
Dark social = Marketing activities you know are building brand awareness on platforms you can’t measure very well, like social media, podcasts, Slack channels, etc. Lane Ellis with TopRank Marketing shares her definition and advice here. It’s a decent article to skim and familiarize with if you’ve not heard the term yet.
Discovered via Social Media Today.
Wish Creating Industry Research Reports Came With A Playbook? Now It Does.
Erin Balsa, Marketing Director at The Predictive Index, has created a research report course that includes a plug-and-play template. It’s yours for $150.
10 Marketing Disasters To Avoid
In this Search Engine Journal article, Rachel Vandernick identifies the worst marketing disasters of all time and shares how top brands handled the mistake.
Discovered via theCLIKK.
Are You Creating Quality Content?
What exactly is quality content? Roger Montti breaks down Google’s John Mueller’s definition in this Search Engine Journal article. Spoiler: it’s not what you think.
Discovered via Raisin Bread.
Is Your Content Too Complicated?
Time to simplify. Cassandra Naji advocates for content enabling its target audience to do one thing—and nothing more. Check out the “value curve” in this Animalz article.
Discovered via Really Good Emails.
Jenn Chen shares how to implement a successful earned media strategy in this Sprout Social article.
Ideas To Implement For Buyer-Led Content Experiences
Ann Gynn with Content Marketing Institute has noticed a trend: buyers want control of the sales process and self-service content is the answer.
