4 Strategies For Effective Segmentation
Are you segmenting your contact list? In this 37-minute episode of Email Einstein, the hosts discuss a segmentation strategy designed to help you send “relevant, engaging, and profitable” emails. The short version: don’t send messages to everyone if only a segment of them will find it interesting.
Can we agree that Email Einstein is a great podcast name?
Discovered via Really Good Emails.
A Framework For Creating Successful Content
Ever wonder why certain pieces of content succeed while other similar pieces fail? Rand Fishkin created a framework called “hook, line, and sinker” detailed here.
Discovered via Ghost Newsletter.
Permissionless Co-Marketing: A Strategy You Should Consider
Amanda Natividad defines Permissionless Co-Marketing like this: “the deliberate effort of aligning yourself with other brands by promoting them in your work.” Learn why this marketing tactic is so effective here.
Should You Or Your Brand Create A Virtual World?
Michael Stelzner offers both preparation and long-term strategies on how marketers can prepare for the metaverse.
Discovered via theCLIKK.
An Interview With A Content Expert
This 33-minute episode of Perfectly Content is worth the listen if you’re trying to build an in-house content marketing team. Marketing Director Erin Balsa shares how she did it for The Predictive Index.
The (Near) Future Of Influencer Marketing
Hannah Bowler with The Drum takes a deep dive into influencer marketing and what’s to come in 2022 here.
Discovered via Smart Brief on Social Business.
Content Marketing Tactics You Should Know About
Amanda Natividad took to Twitter with a whole bunch of insights on how to make content marketing work. It’s not about keywords.
Discovered via Marketer Crew.
Maybe You Should Create A Video For That
Are you using short-form videos? HubSpot’s CMO Kipp Bodnar thinks it’s time. Discover why in this Morning Brew article by Phoebe Bain.
Discovered via Marketer Crew.
Is It Time To Reshape The Way You Think About Email?
Do you think of your email list as strictly transactional, i.e. an avenue to revenue? Dennis Shiao says it’s time to invest in email as a relationship-builder and “make email a thing” in this CMS Wire article.
A Twitter Strategy Worth Trying
If you’ve struggled with finding influential Twitter followers, Arvid Kahl has identified a strategy that is both “fast and effective.” Get the details here.
Discovered via For the Interested.
