A Framework For Creating Successful Content
Ever wonder why certain pieces of content succeed while other similar pieces fail? Rand Fishkin created a framework called “hook, line, and sinker” detailed here.
Discovered via Ghost Newsletter.
4 Strategies For Effective Segmentation
Are you segmenting your contact list? In this 37-minute episode of Email Einstein, the hosts discuss a segmentation strategy designed to help you send “relevant, engaging, and profitable” emails. The short version: don’t send messages to everyone if only a segment of them will find it interesting.
Can we agree that Email Einstein is a great podcast name?
Discovered via Really Good Emails.
Permissionless Co-Marketing: A Strategy You Should Consider
Amanda Natividad defines Permissionless Co-Marketing like this: “the deliberate effort of aligning yourself with other brands by promoting them in your work.” Learn why this marketing tactic is so effective here.
Content Marketing Tactics You Should Know About
Amanda Natividad took to Twitter with a whole bunch of insights on how to make content marketing work. It’s not about keywords.
Discovered via Marketer Crew.
The (Near) Future Of Influencer Marketing
Hannah Bowler with The Drum takes a deep dive into influencer marketing and what’s to come in 2022 here.
Discovered via Smart Brief on Social Business.
An Interview With A Content Expert
This 33-minute episode of Perfectly Content is worth the listen if you’re trying to build an in-house content marketing team. Marketing Director Erin Balsa shares how she did it for The Predictive Index.
Should You Or Your Brand Create A Virtual World?
Michael Stelzner offers both preparation and long-term strategies on how marketers can prepare for the metaverse.
Discovered via theCLIKK.
Start Planning For Content Distribution
Ashley Amber Sava’s advice? “Don’t wait until your content is produced to plan distribution.” Here’s what she thinks you should do instead.
A Twitter Strategy Worth Trying
If you’ve struggled with finding influential Twitter followers, Arvid Kahl has identified a strategy that is both “fast and effective.” Get the details here.
Discovered via For the Interested.
What B2B SaaS Marketers Should Promote (Beyond Features!)
What really matters when buying new software? Hila Segal, VP Product Marketing at Observe.ai, shares what’s on her list in this LinkedIn post.
