Tom Critchlow breaks down the cost and return of SEO in this issue of the SEO MBA.
Content Marketing Tools You Might Like
Check out this list of 30+ content marketing tools Kristi Hines put together here.
Discovered via Social Media Today.
Sam Kuehnle served up a helpful breakdown (and illustration) to explain the difference in this LinkedIn post .
More Than PDFs: Why Marketers Should Pay Attention To NFTs
In this Smart Brief article, Isabel Kunkle looks at how brands are releasing NFTs that are more than digital assets. Some are tied to actual physical products while others offer exclusive membership perks. Will your company be releasing NFTs?
Discovered via Smart Brief on Social Business.
Does your brand have a TikTok strategy? According to Phoebe Bain with the Morning Brew you might want to consider creating or using a brand mascot to engage on the platform.
Have You Tried These Marketing Trends?
MarketerHire’s Kelsey Donk has put together a list of 15 marketing trends (from actual marketers) to try out this year. The list includes TikTok influencer campaigns, SEO for voice search, and more.
Is your keyword-led SEO strategy working? SEO expert Eli Schwartz offers alternative strategies to try, including why SEO might not be the best choice for your brand right now, in this episode of Content Logistics (full 46-minute episode plus summary highlights included).
But, How Does This Make You Feel?
We often leave the question, “How does this make you feel?” to therapists. But Ayaz Nanji thinks marketers should focus on feelings, too. This Marketing Profs article looks at what people are emotionally looking for in brand messaging.
Discovered via theCLIKK.
Is There A Right Way To Guest Post?
Guest posting can help to grow your audience and drive traffic, but is it worth the time and research? This Ghost article explains how to approach guest posting.
Which leads me to an idea I’ve had for a while: why aren't we guest newslettering? Hit me up if you want to experiment with this.
Discovered via Ghost Newsletter.
Director Of Marketing Vs. VP Of Marketing
What are the differences between the Director of Marketing and VP of Marketing roles? Sam Kuehnle breaks it down on his LinkedIn.
