How Are You Marketing In The Metaverse?
Recently over 800 marketers were surveyed to discover how they were approaching the metaverse, cryptocurrency, and NFTs. Andrew Hutchinson summarizes the findings in this Social Media Today article.
Key findings
- “41% of marketers believe that they understand the metaverse well - while more than 1 in 10 don’t understand it at all
- Over half of those who understand the metaverse will be looking to use it in their marketing strategies this year
- Accepting crypto payments and creating branded NFTs are among the top recommendations from marketers relating to new tech”
Discovered via Social Media Today.
Could Your Brand Own That Conversation?
In this Springboard article, Lieu Pham breaks down how to create ownable conversations to better engage with niche communities.
The good bits:
“Ownable conversations sit at the intersection of your brand value proposition and the content zeitgeist — the big shifts, key themes, challenges, and opportunities within your industry. So in theory, it’s as simple as answering two questions:
1. What is your value proposition?, and
2. What is the content zeitgeist?”
To do this, you might want to check out the Ownable Coversations Framework in the article. The circle graph will be your guide.
Discovered via Social Media Today.
A Google Ads Setting To Be Aware Of
If you want to control your ad copy, you may need to turn off the “Ad-suggestion” setting in Google. Myles Madden explains why and how in his LinkedIn post.
Controversial Marketing Attribution Approach: Trust Your Gut
Rand Fishkin is advising marketers to take a counterintuitive approach: forget accurately tracking every step of the buying journey and trust your gut.
He explains why in this Sparktoro article.
Don’t Try These Email Marketing Ideas
Sometimes it’s best to learn what not to do. In this 12-minute video episode of “Email Never Sleeps”, Andrew Kordek and guest Mark Pollard discuss email marketing ideas that failed.
Discovered via Really Good Emails.
Do You Have An Effective Content Strategy?
How crucial is a strong content strategy to the success of your marketing efforts? Insanely crucial... according to me (a content marketer).
Content is the conversation you/your brand should be constantly having with your audience. And, yes, that includes newsletters, but it’s more than blogs and emails.
Too often, the focus in content marketing is 90% on creating and publishing and not much attention is left for deciding how to distribute and repurpose that content so that it doesn’t just die on your website.
Check out these 4 fresh articles that address this topic from a few different, but overlapping, angles.
Will These Marketing Predictions Prove True?
Chris Walker, CEO of Refine Labs, recently shared 7 predictions for B2B marketing in 2022. Here’s the short version:
Be sure to watch the post’s video and read the full explanations of these predictions.
Any you agree or disagree with?
The Ins And Outs Of Topic Clusters
Are topic clusters worth it? Jake Sheridan breaks down what they are, why they’re important for SEO, and how to build one in 10 minutes here.
Discovered via Marketer Crew.
Campaign 1: 0.67% CTR, $1.88 CPC
Campaign 2: 3.50% CTR, $0.33 CPC
Which of these campaigns performed better?
Sam Kuehnle of Refine Labs posted about how he analyzes and interprets this sort of ad data differently now than he did in the past over on LinkedIn. Click through to see if you agree.
Do You Share The Exact Same Content On Different Social Platforms?
This Digiday article by Kimeko McCoy explains why one size does not fit all.
