Expert Recommended Content Marketing Tools
Looking for tools to research, optimize, and distribute content? This list by Camille Trent for MarketerHire rounds up solutions recommended by a handful of top marketers.
Feels like Tim Soulo would say this piece is a level 2.8 (with a pinch of 4 since experts were surveyed?).
Discovered via Raisin Bread.
Could Your Brand Own That Conversation?
In this Springboard article, Lieu Pham breaks down how to create ownable conversations to better engage with niche communities.
The good bits:
“Ownable conversations sit at the intersection of your brand value proposition and the content zeitgeist — the big shifts, key themes, challenges, and opportunities within your industry. So in theory, it’s as simple as answering two questions:
1. What is your value proposition?, and
2. What is the content zeitgeist?”
To do this, you might want to check out the Ownable Coversations Framework in the article. The circle graph will be your guide.
Discovered via Social Media Today.
The 5 Levels Of Content According To A Tweet
What is “high-quality content”? Tim Soulo of Ahrefs was tired of this buzz phrase so he broke down what he considers to be the 5 levels of content in this tweet.
TL;DR
Level 1: Simple listicles
Level 2: Advanced listicles
Level 3: Guides / Deep dives
Level 4: Experiments / Surveys
Level 5: Research studies / Original ideas
But you’re going to want to click through to understand how he defines each content type.
Discovered via Ghost Newsletter.
Controversial Marketing Attribution Approach: Trust Your Gut
Rand Fishkin is advising marketers to take a counterintuitive approach: forget accurately tracking every step of the buying journey and trust your gut.
He explains why in this Sparktoro article.
Don’t Try These Email Marketing Ideas
Sometimes it’s best to learn what not to do. In this 12-minute video episode of “Email Never Sleeps”, Andrew Kordek and guest Mark Pollard discuss email marketing ideas that failed.
Discovered via Really Good Emails.
Do You Have An Effective Content Strategy?
How crucial is a strong content strategy to the success of your marketing efforts? Insanely crucial... according to me (a content marketer).
Content is the conversation you/your brand should be constantly having with your audience. And, yes, that includes newsletters, but it’s more than blogs and emails.
Too often, the focus in content marketing is 90% on creating and publishing and not much attention is left for deciding how to distribute and repurpose that content so that it doesn’t just die on your website.
Check out these 4 fresh articles that address this topic from a few different, but overlapping, angles.
The Ins And Outs Of Topic Clusters
Are topic clusters worth it? Jake Sheridan breaks down what they are, why they’re important for SEO, and how to build one in 10 minutes here.
Discovered via Marketer Crew.
Will These Marketing Predictions Prove True?
Chris Walker, CEO of Refine Labs, recently shared 7 predictions for B2B marketing in 2022. Here’s the short version:
Be sure to watch the post’s video and read the full explanations of these predictions.
Any you agree or disagree with?
Campaign 1: 0.67% CTR, $1.88 CPC
Campaign 2: 3.50% CTR, $0.33 CPC
Which of these campaigns performed better?
Sam Kuehnle of Refine Labs posted about how he analyzes and interprets this sort of ad data differently now than he did in the past over on LinkedIn. Click through to see if you agree.
Do You Share The Exact Same Content On Different Social Platforms?
This Digiday article by Kimeko McCoy explains why one size does not fit all.
