How To Be A Great Email Marketer
According to Kasey Steinbrinck’s research of Inbox Insights 2022, great email marketers:
How many of these describe you?
Discovered via Really Good Emails.
Four Strategies To Incorporate Word-Of-Mouth Marketing
Word-of-mouth marketing is cost-effective and impactful, but how can it be incorporated into your content? Kate Winkler lists four strategies in this article, starting with “Feature relevant user-generated content.”
Discovered via Smartbrief on Social Business.
Are You Following These Email Marketing Blogs?
Email marketing is constantly changing, but following the right email marketing blogs can help. This Email on Acid article lists 19 blogs that you should check out.
Discovered via Really Good Emails.
Mark your calendars, order a cake, and start party planning because April 23 is #EmailDay. Corina Leslie explains why it’s starting and how to celebrate in her LinkedIn post.
10 Ways To Improve Preheader Text
Have you been ignoring your email preheader text? This Email on Acid article offers 10 ideas for preheader text designed to boost opens starting with advice to provide key details.
I like to create a list of the most important pieces of information in each issue of Opt In Weekly and give each a clear header so the subscriber can scan the preheader text like a table of contents. For marketing emails, though, I think carefully about what the hook or thesis should be and how that will appear in an email browser. What will not only pique curiosity but actually deliver? The email itself has to close the loop the teaser text opens.
Discovered via Email on Acid.
Will you be affected by a bad review? A recent study found that it depends on how a reader perceives the author of the negative review. Read on for the full story.
Discovered via theCLIKK.
One Marketer’s Way Of Measuring Content Marketing
“How do you measure content marketing?”
Camille Trent explained what she does in this LinkedIn post:
Click through for how she defines each.
Could This Be The Future Of Email Marketing?
In this Future article, Connie Chan explains why China’s version of email marketing called “private traffic” may be what’s to come for the U.S. if we want to improve engagement and build community.
Discovered via Really Good Emails.
How Are You Marketing In The Metaverse?
Recently over 800 marketers were surveyed to discover how they were approaching the metaverse, cryptocurrency, and NFTs. Andrew Hutchinson summarizes the findings in this Social Media Today article.
Key findings
- “41% of marketers believe that they understand the metaverse well - while more than 1 in 10 don’t understand it at all
- Over half of those who understand the metaverse will be looking to use it in their marketing strategies this year
- Accepting crypto payments and creating branded NFTs are among the top recommendations from marketers relating to new tech”
Discovered via Social Media Today.
Could Your Brand Own That Conversation?
In this Springboard article, Lieu Pham breaks down how to create ownable conversations to better engage with niche communities.
The good bits:
“Ownable conversations sit at the intersection of your brand value proposition and the content zeitgeist — the big shifts, key themes, challenges, and opportunities within your industry. So in theory, it’s as simple as answering two questions:
1. What is your value proposition?, and
2. What is the content zeitgeist?”
To do this, you might want to check out the Ownable Coversations Framework in the article. The circle graph will be your guide.
Discovered via Social Media Today.
