Start Planning For Content Distribution
Ashley Amber Sava’s advice? “Don’t wait until your content is produced to plan distribution.” Here’s what she thinks you should do instead.
What B2B SaaS Marketers Should Promote (Beyond Features!)
What really matters when buying new software? Hila Segal, VP Product Marketing at Observe.ai, shares what’s on her list in this LinkedIn post.
How To Get The Most Out Of Customer Interviews
Ryan Gibson of Content Lift helps B2B marketing teams run customer research interviews that don’t suck. My mate Jess Goss and I spoke with him about how we can do the same.
Check it out on YouTube (see timestamps to navigate to specific sections) or listen to the podcast version.
Jamie Levy, Head of Engagement at Shopify Plus thinks we should focus more on creating opportunities to connect than on “building communities.”
Check out our discussion about how to foster meaningful connections from a recent episode of Subscription Ecommerce Live.
Optimize Your Content For Email
Melissa Sargeant offers 3 email best-practices for optimizing newsletters in this article for Marketing Profs.
Ways To Connect With Your Online Community
In this post from MIT Sloan, Sara Wilson takes a look at customer intimacy and ways marketers can build “digital campfires” to connect.
Discovered via Smart Brief on Social Business.
Sometimes, “marketing” has a negative connotation. But, Derek Sivers is reshaping that thinking and proving that marketing “just means being considerate” here.
Discovered via For the Interested.
Is There A “Right” Distribution Strategy?
Anastasia Dyakovskaya thinks you should unite niche and brand targeting. Learn more in this studioID post.
Discovered via Social Media Today.
How To Add User-Generated Content To Your Email Marketing
There’s been a lot of talk about user-generated content, but just how are you supposed to use it in email marketing? Jimmy Kim gives some instructions here.
Discovered via Really Good Emails.
Content Marketing Misconceptions
In this post from The Drum, Tom Welbourne examines common content marketing misconceptions, starting with “selective gearing.”
Discovered via theCLIKK.
