Is It Time To Reshape The Way You Think About Email?
Do you think of your email list as strictly transactional, i.e. an avenue to revenue? Dennis Shiao says it’s time to invest in email as a relationship-builder and “make email a thing” in this CMS Wire article.
Maybe You Should Create A Video For That
Are you using short-form videos? HubSpot’s CMO Kipp Bodnar thinks it’s time. Discover why in this Morning Brew article by Phoebe Bain.
Discovered via Marketer Crew.
Optimize Your Content For Email
Melissa Sargeant offers 3 email best-practices for optimizing newsletters in this article for Marketing Profs.
Jamie Levy, Head of Engagement at Shopify Plus thinks we should focus more on creating opportunities to connect than on “building communities.”
Check out our discussion about how to foster meaningful connections from a recent episode of Subscription Ecommerce Live.
Ways To Connect With Your Online Community
In this post from MIT Sloan, Sara Wilson takes a look at customer intimacy and ways marketers can build “digital campfires” to connect.
Discovered via Smart Brief on Social Business.
How To Get The Most Out Of Customer Interviews
Ryan Gibson of Content Lift helps B2B marketing teams run customer research interviews that don’t suck. My mate Jess Goss and I spoke with him about how we can do the same.
Check it out on YouTube (see timestamps to navigate to specific sections) or listen to the podcast version.
Sometimes, “marketing” has a negative connotation. But, Derek Sivers is reshaping that thinking and proving that marketing “just means being considerate” here.
Discovered via For the Interested.
How To Add User-Generated Content To Your Email Marketing
There’s been a lot of talk about user-generated content, but just how are you supposed to use it in email marketing? Jimmy Kim gives some instructions here.
Discovered via Really Good Emails.
Content Marketing Misconceptions
In this post from The Drum, Tom Welbourne examines common content marketing misconceptions, starting with “selective gearing.”
Discovered via theCLIKK.
Is There A “Right” Distribution Strategy?
Anastasia Dyakovskaya thinks you should unite niche and brand targeting. Learn more in this studioID post.
Discovered via Social Media Today.
