Looking For A New Marketing Podcast?
HubSpot’s Lestraundra Alfred recently launched a marketing podcast roundup full of your next listens, including:
Check out all 27 recommendations here.
Are You Focused On Leads Or Potential Customer Relationships?
What kind of leads do you really want?
Barb Mosher Zinck pulls insights from Andrew Davis to offer tips to shift marketing’s focus from lead capture to revenue impact in this Diginomica article.
How is it done? By focusing on different metrics, especially revenue and relationships.
“‘Marketing is obsessed with getting emails and names, essentially generating leads,’ said Davis. At least they are until the CEO wants to know what marketing’s impact was on revenue. ‘Then you’ll get innovative reporting methods and better marketing.’”
His suggestion, which I agree with, is that marketers take time to understand sales goals and strategize strong, relationship-building content to support those goals. That means building trust with your messaging so that buyers are educated and have had positive brand interactions before they (willingly) enter into a sales conversation.
“Capturing a lead” sounds less exciting now, right?
Discovered via UpContent.
In this CMI piece, Fi Shailes explains how it can help you keep an eye on competitors, monitor your industry, and identify key voices.
Discovered via Smart Brief on Social Business.
Small Biz Marketing Tips You Can Use
I love an actionable list. Si Quan Ong has put together 17 marketing tips (for small businesses but they’re good for larger ones, too), including a few that email newsletters can help with:
Discovered via Publisher Weekly.
Related: If you’re a one-person marketing show, these 26 tips from Jason Bradwell might be helpful.
Post-Pandemic Content Marketing Tips That You Shouldn't Follow
“What? Why would you link me to bad advice? Can we get Ashley back already?”
I know that's what you're thinking, but this article serves the purpose of pointing out the bad advice and providing good advice in its stead.
Speaking of experts presenting at Content Marketing World, did you know that Ashley is one of them?
Ashley is speaking at Content Marketing World on Wednesday, September 29. If you want to attend in person or online, here’s the sign up link. Use her personal code GUTTUSO100 for $100 off.
Discovered via theCLIKK
Related: Are you making one of these common content marketing mistakes? Discovered via Smart Brief on Social Business
How To Implement The 4 Ps Of Marketing
Mateusz Makosiewicz takes us back to school and does a deep dive on the 4 Ps of Marketing
Sometimes, going back to the basics is the best thing you can do.
Discovered via Publisher Weekly
Related: Content Distribution: Everything You Need to Know Right Now. Discovered via SmartBrief on Social Business
How Apple's Mail Privacy Protection Could Hurt Customer Engagement
iOS 15 launched to the public this week, and now we wait and see all the ways that it affects our emails.
Although this article was written a few weeks ago, it's focused on the long-term impact of the Mail Privacy Protection on marketing. It encourages us as marketers to do better in light of these changes instead of reverting to slimy marketing tactics of old.
There's already been so much said about iOS 15 and MPP and I don't have any unique insight to contribute, but Ashley's given her two cents about the matter in a previous issue that you should check out.
Psst! Curious about how MPP affects Curated specifically? Ashley addresses that in this link. Also, we're gathering feedback from our customers about any strange happenings with Curated newsletters due to iOS 15. We'll convert this information into a help doc that we'll share with you once it's ready. Keep your eyes on this channel.
Report: The State Of Content Creation
Lucidpress conducted a survey on the state of content creation and the findings are in.
MediaPost summarized key findings of the report here.
Why it matters
“The study found that out of 452 professionals, 85% reported an increase in demands for content over the past year, while effective personalized content could increase brand revenue by 48% on average.”
The article offers insights into why companies find it so hard to create brand-relevant content at the pace an audience expects it (constant).
Discovered via Smart Brief on Social Business.
Does Your Business Have An Enemy?
Batman and Joker.
Peter Pan and Captain Hook.
Your company and _____.
Lynn Power explains that your company needs an enemy: someone or something to give you focus and to push against.
In this article she explains how identifying your enemy can help your business.
Discovered via theCLIKK.
Are you stuck creating stuffy content? Olivia Adkison identifies our (marketers/newsletter creators) problem and offers a solution.
The problem:
“We don’t always know good content when we see it, but we always know it when we feel it. For some reason though, B2B marketers, specifically content folks, are notorious for forgetting to entertain, enlighten, and encourage our audiences.”
The solution:
Discovered via Really Good Emails.
