Looking For Social Media Inspiration?
Looking for some social media inspiration? These 6 newsletters—Yep, newsletters that help you with social media. I get the irony—are full of tips, tools, and features designed to help you succeed.
Related: Speaking of social media, this Twitter thread will help you rethink CTAs as Calls to Value. Discovered via Marketer Crew.
Why Do Consumers Opt In And Out Of Emails?
Ever wondered about the psychology behind why consumers opt-in and out of emails?
In this article, theCLIKK boils it down to this:
Opt In
Unsubscribe
As you think through your strategy, focus on appealing to the reasons consumers opt-in (and avoiding the reasons they unsubscribe). And read the entire article for more advice on doing so.
Related: Is email marketing worth it? If you want an effective, low-cost way to reach customers, yes, yes it is. Here’s why.
No More Cookies? Time To Get Creative
Without cookies, it’s inevitable digital creators will have to get creative in terms of gathering information. Ricardo Diaz explains how experiences like interactive roller coaster rides are emerging in this Smart Brief article.
Don’t Be Annoying! Take It From The Experts
What’s your biggest content marketing pet peeve? In this article, 51 experts from the speaker line up and the upcoming Content Marketing World vented theirs.
Some strong ones included:
P.S. Curious about what irks me? You’ll have to go looking for it. That’s right. I’m speaking at Content Marketing World this year with Dennis Shiao and I’m pretty excited. If you want to attend in person or online, here’s the sign up link. Use my personal code GUTTUSO100 for $100 off.
Should You Have A Brand Storyteller?
Anastasia Dyakovskaya thinks yes. They not only increase recognition rate, but they open doors across various platforms.
Discovered via Social Media Today.
B2B Marketing Short Cuts Can Put You Behind
Let’s assume you have 10 minutes today (right now? later?) to devote to thinking about your marketing strategy and how it could be improved.
You do?
You have 10 minutes?
My recommendation is that you devote those 10 to reading this LinkedIn post by Chris Walker of Refine Labs and watching the accompanying video.
Why?
Because there’s a real chance that if you are a B2B marketer, you’re putting most of your effort into chasing leads that don’t convert because you are measured on MQLs that are really just email addresses collected from low-intent prospects.
The post addresses an alternative approach Chris promotes that focuses on higher quality leads and measuring success on revenue, but the key to adopting it is patience.
More than 10 minutes of patience.
In this article, Chris Toy offers up some strategic moves marketing teams can make as they prepare for a future with less attribution data.
How To Create Episodic Content
You’re subscribed to a newsletter about newsletters, so I don’t have to sell you on the value of creating content that creates a “to be continued” vibe. Check out this piece by Robert Katai for some pointers on executing an episodic strategy.
Discovered via Smart Brief on Social Business
A Breakdown Of Apple’s Plans And How They’ll Impact Your Marketing
Meet the most thorough guide to Apple’s recently announced plans (+ the way they impact marketing) I’ve seen so far. It’s basically your new tech change navigation roadmap.
Alex Bauer’s breakdown includes the major updates that will impact email marketing—like Mail Privacy Protection and Hide My Email—as well as others like App Clip Enhancements and iCloud+.
The best part? He goes beyond clearly describing Apple’s plans and explains how each will impact mobile growth.
You’re welcome.
Nominate An Amazing Woman Content Marketer
Do you know any amazing female content marketers?! I do. And I try to bring their voices into this newsletter as often as possible.
Nominations for this year’s Women in Content Marketing Awards are due July 12. Award categories include:
Psst! I’m speaking at Content Marketing World this year with Dennis Shiao and I’m pretty excited to meet some of these superstars. If you want to attend in person or online, here’s the sign up link. Use my personal code GUTTUSO100 for $100 off.
