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Browse back issues of Opt In Weekly.

  • Issue 79

    Specific or broad? | Newsletter goals | Playing the long game with meaningful content | Beating writer’s block | Accessibility | Saving social links

    May 26th 2022

  • Issue 78

    What happens next? | Newsletter-first approach | Smart subscription growth tip | Curating responsibly | Acting like a media company | Slack action

    May 19th 2022

  • Issue 77

    Stop overwhelming yourself | Newsletter overhaul | Attribution after iOS14 | Sender name tips | Inactive subscriber advice | Customizing Curated

    May 12th 2022

  • Issue 76

    How to understand your readers | Establishing emotional connection | Minimum viable promise | Quality curation examples | Ad & subscription price tips

    May 5th 2022

  • Issue 75

    Newsletter creator Q&A | Creators as a one-person business | Email marketing blogs to follow | Common copywriting mistakes | 6 monetization avenues

    Apr 28th 2022

  • Issue 74

    Stirring emotions | Redesigning based on feedback | Inflated open rates | Preheader text tips | Paid newsletter mistakes | Measuring content marketing

    Apr 21st 2022

  • Issue 73

    You need a little conflict | Weekend publishing? | 5 content levels | Owning the conversation | Improving engagement | Pocket curation: it’s a thing

    Apr 14th 2022

  • Issue 72

    Curation tips and tools | Trust-your-gut marketing | Emails that didn't work | Dark mode challenge | BIMI | Publishing's future includes newsletters

    Apr 7th 2022

  • Issue 71

    3 lessons I've learned | Why hitting send should frighten you | Content strategy from a few angles | Praising competitors | Curated's SPF/DKIM options

    Mar 31st 2022

  • Issue 70

    The value of perseverance | Reader habits to consider | Marketing predictions | Substack opinions | Newsletter sponsorships | How to clean your list

    Mar 24th 2022

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