Do you ever stop to think about what life was like 2,000 years ago?
Like, was it very Game of Thrones minus the magic or more The Croods?
These are the kinds of thoughts I have whenever I’m metal detecting in England… and that’s what I’m doing this week: spending 12 hours a day walking farm fields, swinging a detector, listening for the right kinds of beeps, and digging holes in search of lost objects that hold stories of the past.
So often the targets we dig are the less glamorous parts of the story; little blobs of lead or bits of copper.
But sometimes, they are the more exciting bits:
Things once treasured.
And today (I’m writing this Wednesday so by the time you read it it will technically be yesterday), as I bent down to uncover what I assumed would be another blob of lead, I was surprised by the unmistakable shimmer of gold.
I found my very first Celtic gold coin.
It dates back to sometime between 17 and 35 AD.
And it is tiny.
And more than I expected to uncover when I went out searching.
Are you using the process of creating and publishing your newsletter to do the same?
I’m not talking about metal detecting anymore.
I’m referencing the process of seeking something that holds a story you know your readers will treasure.
Each week, we try to do that with Opt In Weekly’s Newsletter Tips as we scour the web for the latest newsletter advice and insights.
In preparation for my being gone, though, I reached out to some of my favorite newsletter publishers to ask them a question:
What's one thing you've learned from publishing a newsletter?
Their answers (below), are treasures in themselves.
Thank you to Seth and Samantha for holding down the fort with this week’s curated content while I’m seeking other treasures.
What Should Publishers Pursue?
NFTs. The Metaverse. Paywalls. Should publishers be trying to do it all? This week’s Publishing Insights balance the possibilities with the truth.
- Big news: Quartz dropped its paywall while The Guardian is adding one. Esther Kezia Thorpe discusses these changes and all things paywalls here.
- “How can I increase engagement and subscriptions?” This WNIP article explains how both NOLA.com and The Advocate asked this question and are trying out the answers they came up with.
- The NFT craze just keeps growing and publishers are working to capitalize on it. Bron Maher reports how news publishers have made $11m in just over a year.
- But, how long will this NFT craze last? This Digiday article by Kayleigh Barber looks at how NFT collections are still being created, but the strategy is shifting.
- Speaking of opportunities, is the Metaverse still the way to go? Charlotte Tobitt writes about both the possibilities and the realities for publishers.
How To Add Additional Links To Your Footer
Hey, everyone. Seth with Curated Success here.
Did you know you can add additional links to the footer of your Curated newsletter?
This is a great way to give your readers a link to more of your content, reach out to you, or easily navigate to your sponsorship page.
You can add additional links to your footer by following these steps:
- Open your Curated publication’s settings
- In the Publication section, click Header and Footer
- Scroll down to the Footer section
- Add additional text and links in the Additional footer text text box using markdown
If you add multiple links, you can separate them by using the “|” character.
Check out iOS Dev Weekly to see a great example of how to utilize these additional footer links.
If you have any questions on setting these up, let me know!