Ann Handley Shares Lessons From Her “Best-Performing” Newsletters
In her recent Valentine’s issue of Total Annarchy, Ann Handley shared some excellent advice for newsletter creators, including an analysis of nominees for the “best” of her newsletters in categories including:
Plus, she asks, “What lessons can we learn from these?” and shares some findings:
What can you learn from your “best” newsletter issues?
P.S. I personally contributed to her OWBR on this issue and let her know how much I loved it... to which she responded, “I literally thought of you with the rhyme ‘newsletter’ & ‘knew better.’” ...so I’m feeling incredibly special this week.
How Readable Is Your Newsletter?
Writing a newsletter is easy. Writing a newsletter people actually want to read and share is harder. Blake Emal shares some tips in this Copy.ai article.
Is your welcome email setting the expectations it should? This App Sumo article by Ernest breaks down the components of a good welcome email and offers examples.
Discovered via Really Good Emails.
Real question: is there ever a time you should fail on purpose? Robert Rose makes a compelling case for the value of deliberate mistakes in this CMI article. He explains these intentional mistakes might make sense when:
As a newsletter creator, it’s possible that maybe your deliberate mistake becomes an outlying avenue for success. My takeaway?
“If you only fail when we’re trying not to, you may just miss out on proof you should trust your initial instincts.”
Discovered via Smart Brief on Social Business.
Have you found your niche? Nicolas Cole writes about 7 ways to “niche down” on his Twitter feed.
Discovered via Marketer Crew.
One Newsletter Creator’s Success Story
In 2021, Ellen Donnelly set a goal of reaching 1,000 email subscribers for her newsletter The Ask. She’s sharing the strategies, tools, and tactics she used to make it happen here.
Discovered via For the Interested.
Insider Tips For Faster Newsletter Growth
Sparkloop has broken down newsletter trends, paid growth tips, and free growth tips in How to Grow Your Newsletter Faster in 2022.
You’ll want to find what works best for you and your newsletter, but these caught my attention:
Read on for more here.
Discovered via Ghost Newsletter.
A One-Stop-Shop For All Things Newsletters
Speaking of inspiration, Email Resources is your next go-to place for newsletter information, resources, community, strategy, and more.
Discovered via Really Good Emails.
Inspiration For Your Newsletter Landing Page
Looking for some inspiration? Newsletter Pages features a library of inspirational landing pages. Check it out.
HubSpot’s Plan To Build A Media Company Alongside A Product Company
Remember when HubSpot acquired The Hustle in early 2021?
In this article, Barb Mosher Zinck recaps the intentions announced with the acquisition and questions what’s next.
“Newsletters are the new black in marketing and with content creators, and it’s an area HubSpot does not do much of today.
HubSpot has a lot of different content mediums, all separate, both in experience and content coverage, and the work required to bring them all together in a new immersive experience is going to be huge.”
