Twitter Threads To Help Propel Your Newsletter Forward
Ready to grow (and/or start) your newsletter this year? These 20+ Twitter threads compiled by Ethan Brooks (you might want to follow him) are a good place to start.
What Did 2021 Bring For Newsletters?
But how did newsletters really do in 2021? InboxReads put out the surveys, gathered the data, and analyzed the results in their report, The State of Newsletters.
Discovered via InboxReads.
Insights From A Newsletter Expert
Josh Spector, creator of For the Interested, is sharing newsletter tips, strategies, and more in the latest Unleashed podcast episode (transcript is included if you’re more of a reader than listener).
Dan Oshinsky Looks Back (And Forward)
If you missed Dan Oshinsky’s December edition of Not a Newsletter, here’s your sign to go back and catch up. He includes:
Are You Taking An Audience-First Approach?
In this episode of Listen Up! from Indie Hackers, Ayush Chaturvedi breaks down the benefits of taking an audience-first approach in business building.
The article focuses on the experiences and lessons shared by Arvid Kahl, author of The Embedded Entrepreneur and Zero to Sold.
Here’s what’s involved:
While it’s pitched as an overall business approach, I think newsletter creators will find that adopting a “who will I help and how” approach works better than “I want to launch a newsletter about things I care about.”
Dive deeper here.
How Welcoming Is Your Welcome Email?
This Twitter thread from @JensLennartsson has proven tactics to help you convert people from free to paid accounts.
Discovered via Marketer Crew.
How To Make Your Newsletter Newsworthy
I had a great chat with Anna Furmanov about email newsletters and she produced and released this 15-minute podcast summing up our discussion about what makes newsletters earn opens and engagement (hint: it’s more about the relationship you’ve been building with readers than how exciting an issue’s subject line might be).
Thanks for interviewing me, Anna.
Fresh Newsletter Insights From Dan Oshinsky
Dan Oshinky released his November (not issue?) of Not a Newsletter, and, as usual, it delivers. Here’s a sampling of the content:
Set aside some time to dive into this Google Doc.
Clickthrough rates? Open rates? Is there a better measure? This Iterable article breaks it down.
Discovered via Really Good Emails.
Paid Newsletters, Platforms, And Who’s Really Profiting
“Who owns the customer?” Benedict Evans examines the implications that paying for content may hold.
Discovered via Inbox Reads.
